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Old 12-23-2009, 08:43 AM   #1
Ryan
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Default Drinking & Driving... At Bonneville!



A while back, we showed you a video from Mazooma1's collection that featured Dean Moon's Moonliner promoting 555 Cigarettes. Today, we are throwing another one your way and again it features the Moonl...

To read the rest of this blog entry from The Jalopy Journal, click here.
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Old 12-23-2009, 08:55 AM   #2
Mazooma1
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Default Re: Drinking & Driving... At Bonneville!

Hey cool...
I can answer that question. The car was painted red.
I worked on the Budweiser commercials throughout the 1972-1973 era.
This was when Budweiser was doing it's "theme" commercials. We had Budweiser canoes, a Budweiser Model A canvas top on a roadster, we painted the Budweiser logo/label on the bottom of an entire swimming pool in Pasadena. We later shot that as the last shot for a commercial from a helicopter. There were Budweiser juke-boxes in commercials and on and on.
This was when Ed McMahon was still a spokesperson for Budweiser.
Our company, MPO Videotronics, also made all the commercials for all of Proctor & Gamble products, Chevrolet and Folger's Coffee (remember Mrs. Olsen?).
So, yeah, everything was "real" back then. We didn't have any computers and we were years away from using videotape. These were all shot in 35mm using Mitchell BNCR cameras.
This Polaroid photo, below was from a Kit-Kat candy bar commercial, shot out in Soledad Canyon north of L.A. (where they filmed "Duel"). We had never heard of Kit-Kat and we were making commercials to kick off it's sales on the west coast. It was miserably hot in June when we were filming with these big lions, so the would not move. Because of the heat, they just laid there. There was plexiglas between the lions and the crew, but being that the lions would not move for the "action", and me being low man on the totem-pole, I had to go in with the lions and blast 'em in their nuts with a fire exinguisher so they would move around. Geez, what I did for $55 a day back in 1973.
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Last edited by Mazooma1; 12-23-2009 at 09:03 AM.
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Old 12-23-2009, 09:08 AM   #3
LeadSledMerc
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Default Re: Drinking & Driving... At Bonneville!

Ryan, thanks for starting this thread and Mazooma1, thanks for sharing the real deal. Those were some great commercials in some real times! A lot of corny ones by todays standards, but sure entertaining!
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Old 12-23-2009, 09:24 AM   #4
Retro Jim
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Default Re: Drinking & Driving... At Bonneville!

Very interesting I must say !
Yea they were kinda corny but those were some great times back then .
I still can remember some of the commercials back then where we did use "real" people not a computer ! All the alcohol and cigarette commercials , now is just a memory .
Merry Christmas !

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Old 12-23-2009, 09:31 AM   #5
C.Sweeny
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Default Re: Drinking & Driving... At Bonneville!

Quote:
Originally Posted by Mazooma1 View Post
me being low man on the totem-pole, I had to go in with the lions and blast 'em in their nuts with a fire exinguisher so they would move around. Geez, what I did for $55 a day back in 1973.
That's insane.

Also, the Moonliner is red in the video but the truck hauler is still yellow so it definitely couldn't have been hue changes in the film.
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Old 12-23-2009, 09:36 AM   #6
Joshua Shaw
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Default Re: Drinking & Driving... At Bonneville!

PERFECT! I love the "cooler slide" down the slant back hauler. Seen my ol' man pull that one a few times!
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Old 12-23-2009, 11:08 AM   #7
Old-Soul
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Default Re: Drinking & Driving... At Bonneville!

Quote:
Originally Posted by Mazooma1 View Post
I had to go in with the lions and blast 'em in their nuts with a fire exinguisher so they would move around. Geez, what I did for $55 a day back in 1973.

Hahahaha man I can just see it...

"Here kitty kitty kitty..."

FWOOOOSH!!!!
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Old 12-23-2009, 08:56 AM   #8
Ryan
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Default Re: Drinking & Driving... At Bonneville!

I'll be damned.
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Old 12-23-2009, 09:44 AM   #9
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Default Re: Drinking & Driving... At Bonneville!

Not that it matters but the guy who invented Kit Kat bars lived in our little town ( 2 red lights) so they say.
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Old 12-23-2009, 10:54 AM   #10
Lucky Burton
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Default Re: Drinking & Driving... At Bonneville!

Quote:
Originally Posted by chaos10meter View Post
Not that it matters but the guy who invented Kit Kat bars lived in our little town ( 2 red lights) so they say.
Huh! WTF
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Old 12-23-2009, 10:04 AM   #11
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Default Re: Drinking & Driving... At Bonneville!

Lamd Speed Racing was really a big deal back then. EVERYONE knew the names of Mickey Thompson, Craig Breedlove and the like. It was the beginning of the space age and everything seemed limitless.
Compare that to today when names like Tom Burkland and Andy Green resonate with only a few.
I'm glad I was a kid back then! It really was an exciting time that really has no comparison today
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Old 12-23-2009, 10:18 AM   #12
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Default Re: Drinking & Driving... At Bonneville!

In 71 I was teaching school and one of my students gave me a blazer with solid Budweiser labels. The administration had a fit when I wore it to school. I had to wear a tie and a coat was preferred, they really did not like my choice. I had some pretty neat ties back then too..... kinda wish I'd kept that stuff now.
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Old 12-23-2009, 10:37 AM   #13
donnie
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Default Re: Drinking & Driving... At Bonneville!

I think that was even more cheesier than the 555 commercial, if that is possbile.
I remember the Bud swimming pool, the Bud canoes, I remember Ed Mcmahon as the Bud spokesman, and I remember Mrs. Olson! I must be old.
Do not remember seeing the Model A or the Moonliner.
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Old 12-23-2009, 10:38 AM   #14
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Default Re: Drinking & Driving... At Bonneville!

Fire extinguisher vs. lions..................you sir are a crazy fucker.
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Old 12-23-2009, 10:47 AM   #15
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Default Re: Drinking & Driving... At Bonneville!

What a blast, the color ? is very interesting, the tech. abilities we have now were not all available at that time period. Fun video, Thanx for sharing!! ~Sololobo~
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Old 12-23-2009, 10:52 AM   #16
RichG
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Default Re: Drinking & Driving... At Bonneville!

Blasting lions in the nuts with a fire extinguisher...I'd say that those "Jackass" guys have nothing on you!

...and to think I thought some of my jobs sucked!
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Old 12-23-2009, 11:03 AM   #17
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Default Re: Drinking & Driving... At Bonneville!

Sweet! Was that Don Cornelius as the flagger? Ha Ha Ha
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Old 12-23-2009, 11:15 AM   #18
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Default Re: Drinking & Driving... At Bonneville!

So Doug, what was your biggest fear, that the lions would get pissed or amorous ?
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Old 12-23-2009, 11:30 AM   #19
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Default Re: Drinking & Driving... At Bonneville!

Well, I guess we know who has the biggest balls between
Doug and the Lions

Exactly what was the lions response anyway???
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Old 12-23-2009, 01:22 PM   #20
Larry T
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Default Re: Drinking & Driving... At Bonneville!

The thing I remember reading about the car was building the 12 (??) stack headers for the BBC.
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