Styling at Ford Motor Company 1957
I saw this brochure elsewhere online but figured it would be appreciated here. Ford Styling Department made this brochure attempting to show that they could be as hip as GM when it came to exterior & interior design and future concepts. Truth be told, Ford Motor Company had strong sales, but was still trying to brush up it’s stodgy, conservative company image set in place since well before the war. The General was know for the Motorama, wild concept cars, a massive line of vehicles with personalization and customizing options galore. Ford needed to show that they had model variety in their line up as well. I’m guessing this literature came out sometime in ’57 since the Edsel and the entire MEL group is mentioned, yet we see no development art for 1958 models printed. Its a great look back, and I love “Advanced Styling” pages, with Syd Mead-inspired futurist art showing rockets shuttling to the moon by the distant year 2000!