Customs or Kustoms (a label, as I believe George Barris first introduced), are appealing to the people who "get it", because of the individualism, talent, vision, artistic abilities, followed up with a dare to be different attitude. Understanding that, makes the realization that peoples taste vary considerably, one mans ugly, may be another mans beautiful. Thankfully we're not all the same. A label such as "Ugliest" is a matter of opinion not fact. To the creators of the customs, I thank you.