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History 1948 El Mirage Official Program - Found this by accident!

Discussion in 'The Hokey Ass Message Board' started by huffreport, Oct 15, 2015.

  1. huffreport
    Joined: Feb 20, 2004
    Posts: 165

    huffreport
    Member

    I found this pretty rare piece of literature over the weekend, totally by accident. It was just in with some other stuff I bought. I tried Google to see what else was out there on the net, but came up empty handed, so I'm thinking most people h IMG_1757.JPG ave probably never seen this particular program... Anyway, I took some photos and decided to post them. If you look at the inside cover, it says the cover drawing is by Larry Shinoda. I found that interesting....Oh, and the car club names, some of those are hoot. Enjoy! (PS IMG_1768.JPG IMG_1769.JPG IMG_1770.JPG ....no, it's not for sale!)
    IMG_1758.JPG IMG_1759.JPG IMG_1760.JPG IMG_1761.JPG IMG_1762.JPG IMG_1763.JPG IMG_1764.JPG IMG_1765.JPG IMG_1766.JPG IMG_1767.JPG

    IMG_1757.JPG
     
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  2. Jalopy Joker
    Joined: Sep 3, 2006
    Posts: 31,262

    Jalopy Joker
    Member

    Cool - 67 years ago was an exciting time for setting records
     
    Last edited: Oct 15, 2015
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  3. A very rare gem that program, congrats on the score and thanks for posting.
     
  4. Atwater Mike
    Joined: May 31, 2002
    Posts: 11,624

    Atwater Mike
    Member

    This's the first time since '54 that I've seen that program. Rare indeed.
     
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  5. Phillips
    Joined: Oct 26, 2010
    Posts: 1,506

    Phillips
    ALLIANCE MEMBER

    Thanks for posting that is a great piece of history!
     
  6. A lot of familiar names in the advertising. That's a real treasure.
     
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  7. 302GMC
    Joined: Dec 15, 2005
    Posts: 7,875

    302GMC
    Member
    from Idaho

    So then we wonder how it made it's way to Missouri ...
     
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  8. Probably some wise Californian got out before the state started going down the drain.
     
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  9. huffreport
    Joined: Feb 20, 2004
    Posts: 165

    huffreport
    Member

    Well, this came from an estate. They had the auction over the weekend.... I knew this guy some 30 years ago; really a nice guy. I hadn't seen him in many, many years. But, he was a very serious collector, and went to a lot of shows, even Hershey. So, who knows. Maybe he bought it in California at a swap meet 35 years ago. Or, maybe someone from CA sold it to him at Hershey. I'm just glad it survived. He passed away about 5 years ago, but I guess it takes time to settle an estate. I'm just glad I was at the auction. Most everybody else was up in Hershey that day... Good for me, bad for everybody else. This guy had some amazing stuff.

    The El Mirage program was in a cabinet among a pile of magazines. I actually had to buy the ENTIRE wall of stuff in his office just to get some old Cadillac Trim and Color albums on the floor. (You know how auctions are; sometimes you have to buy in bulk, so I did...)

    So, I didn't mind taking the rest of the stuff, as I have a lot of literature myself. When we started digging through what I had bought, I noticed this old Hot Rod while we were still in the basement.... I had someone hold it up for me, so I could take the photo, as I'd found something I'd looked for most of my life. (25 years ago I found a stash of circa '48-49 Hot Rods, but they were what I considered "expensive" at the time, and I've been kicking myself for 25 years for not buying them then. So, imagine the look on my face when these old Hot Rods came out of the cabinet!).... There were many more from 48-50. I was happy enough about that alone!..... IMG_1695.JPG
     
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  10. Nice job, you hit the jackpot on that lit. Wish I knew that guy when I lived in Missouri, used to hang with some old EFV8 guys with old collections like that.
     
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  11. huffreport
    Joined: Feb 20, 2004
    Posts: 165

    huffreport
    Member

    He had a ton of stuff... You wouldn't believe it... I'm sure you'll recognize these headlights! They went for $1,300.... Here are a few pics. (Not sure why some images are added twice...???)

    IMG_1562.JPG fi160.cgi.jpg IMG_1562.JPG IMG_1555.JPG IMG_1684.JPG
     

    Attached Files:

  12. Rockerhead
    Joined: Nov 16, 2006
    Posts: 321

    Rockerhead
    Member Emeritus

    The Russetta program you bought is rare to find these days. Only a few hundred were printed for the Lakes racers then. That issue had the Larry Shinoda drawing of the Beck, former Rufi, streamliner on the cover. Larry's many later accomplishments included designing of the Corvette Stringray for Chevrolet.
    Trivia note: You will find Don Montgomery listed in the C Coupe class as no. 196. That is me.

    Don
     
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  13. THIS ^ is why I check in here frequently, and also why I do not post as frequently. There is more knowledge to be had, than I have. Ergo, I must listen more.

    Cosmo
     
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  14. volvobrynk
    Joined: Jan 30, 2011
    Posts: 3,587

    volvobrynk
    Member
    from Denmark

    Okay that is plain awesome!

    Did you buy them hot rod mags? Thats so cool!

    Is all those shelf filled with car related stuff? Is that all yours? :eek:

    That is such a cool place!

    I like that truck, I would love it with out the doolies!
    Did you buy that.
     
  15. huffreport
    Joined: Feb 20, 2004
    Posts: 165

    huffreport
    Member

    I bought about a small truckload of magazines and books from the basement. Mostly Automobile Quarterly, going all the way back to Vol 1, Number 1. Those, lots of big books, and a whole lot of trim and color books for Cadillacs and Chryslers. That's where I found the Hot Rods. The room next door had thousands and thousands of car mags, all neatly labeled on the doors of the filing cabines, and the rest organized into small boxes. There was an entire wall of the "little pages", R&C, Car Craft, etc.... One guy bought all of those, for about $600. I also scored an original '53 Vette owners manual, near mint, a 58 Vette owners manual also near mint... Just a ton of stuff. Oh, and I bought one of the cars... Quite a day. They even had a Vol 1 Num 1 Edition of Playboy. That sold for about $1,900. I'd never seen one before.... Amazing. IMG_1668.JPG
     
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  16. volvobrynk
    Joined: Jan 30, 2011
    Posts: 3,587

    volvobrynk
    Member
    from Denmark

    So cool!

    Epic!
    @huffreport did you buy the flamed pick up a-boner? Please say you did!

    And post some pics of the car you bought!
     
  17.  
  18. huffreport
    Joined: Feb 20, 2004
    Posts: 165

    huffreport
    Member

    OK, the fact that you were there in '48 just blows my mind!

    The fact that you've authored that many books on the subject is also astounding. (Obviously, I read your profile.)

    I just can't imagine how much fun that must have been back in '48. I suspect it was also pretty scary, as I've seen photos where things ended badly at times.

    Glad to know you're on the HAMB too!
     

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