I saw this with my own eyes. It was the day after the Great Columbus Day Storm in 1962 I was out riding my bike looking at the damage. This was 8 blocks from my home, the big sign on the Piggly Wiggly blew off taking with it a section of wall. The store never reopened but would later become a fabric store.
That sounds like a good subplot for a movie....... "Strange Soda" "Let's take it back, you hoser! They'll have to like give us a lot of replacement KIK, eh?" ("Strange Brew" is one of my favorite movies!)