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History Whatever happened to Diamond T trucks?

Discussion in 'The Hokey Ass Message Board' started by Graham M, Oct 9, 2011.

  1. Graham M
    Joined: Apr 17, 2011
    Posts: 406

    Graham M
    Member
    from Calgary AB

    Just curious as to what happened to them. They sure had humble beginnings, kind of interesting to hear what happened to such a good start.
    Was it just the Big Three closing in on market share that left them packing?

    Diamond T's today sure have a cult like following.
     
  2. plym_46
    Joined: Sep 8, 2005
    Posts: 4,008

    plym_46
    Member
    from central NY

    I believe in the late 40's early 50's, they merged with REO trucks, then in the mid 60's they were bought up by the White Motor Company. And becan Diamond Reo, White bought AutoCar, and was also a distributor of Frieghtliner and western star. In the 80's white became insolvent, Volvo purchased the US assets, and Western Star Purchased the Canadian portion. The last thing with a White name was a serier of Lawn and Garden tractors, built by MTD but branded by White.

    [​IMG]
     
  3. R Pope
    Joined: Jan 23, 2006
    Posts: 3,309

    R Pope
    Member

    Same old story, they were built up to a standard, everybody else built down to a price. And where are they now?
    The hell of it is, it's still happening with all this Chinese crap flooding the market.
     
  4. Here we go again...
     

  5. John T Conover
    Joined: Nov 9, 2010
    Posts: 92

    John T Conover
    Member
    from US

    White bought REO in '57, Diamond T in '58 and merged the two lines into Diamond REO in '67.
     

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