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Hot Rods The State of The Rodder's Journal - a note from Steve Coonan

Discussion in 'The Hokey Ass Message Board' started by TRJ, Mar 27, 2021.

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  1. From TRJ website...

    "It’s the quarterly magazine of record for diehard hot rod and custom car enthusiasts."
    VA HAMB, Crazy Steve and oldsjoe like this.
  2. Over the years I have come to think of TRJ as part of my "garage family". Like my buddy with the 68 vette, my friend with the 9 second charger, my diesel truck guys, etc.
    When any of them get jammed up I don't stop over and tell them how bad they F'd up (I could never be as hard on them as they are on themselves). What I do is pick up a tool and help them thrash untill things are fixed...
    How many of us have done a late night thrash with friends to get a car ready for a race or show?
    So, with this spirit in mind...
    @TRJ I live close enough to your operation that I could give you my time for a day or two. You need an extra body to pick and box merch? Someone to answer emails or the phones for a day or two? Someone to sweep the floor?
    You let me know.
    James66g, fauj, Outback and 34 others like this.
  3. That's the spirit!
    James66g, Outback, Thor1 and 6 others like this.
  4. A Boner
    Joined: Dec 25, 2004
    Posts: 6,535

    A Boner

    Just received my May 2021 issue of Motor Trend. Only 82 pages...16 full page ads, including covers 2 - 3 and 4! Print is struggling, to put it mildly. At least TRJ has interesting content...wish them well!
    fauj, Outback, Dan Hay and 1 other person like this.
  5. 49ratfink
    Joined: Feb 8, 2004
    Posts: 18,252

    from California

    man.. hard to believe it was 26 years ago was when I saw the first issue and thought "12 bucks is to much for a magazine". I did eventually buy it and have a bunch of issues now.:)
    Lil32 likes this.
  6. 296ardun
    Joined: Feb 11, 2009
    Posts: 4,563


    Thanks for an honest response, no turning to the public relations spin doctors like the big corporations and politicians do...I join others in wishing you the best...we have all struggled with the Covid crisis, so not surprised it has hit you too. I am confident that you will get things back in order again.
    KKrod, Lil32, 5window and 3 others like this.
  7. Ditto.
    I make a wicked pot of coffee, I'm a spell-check Nazi and I can lift kinda heavy things.
    Just say the word.
  8. Ryan
    Joined: Jan 2, 1995
    Posts: 20,401

    Staff Member

    Hey... I'm pretty good in an office setting and can drink the hell out of all that coffee Gary is gonna make. Not that far of a drive from Texas either... I could help.
    James66g, slv63, LOU WELLS and 24 others like this.
  9. grumpy65
    Joined: Dec 19, 2017
    Posts: 925


    I am happy today. The world is still a wonderful place..........................:)
  10. BrerHair
    Joined: Jan 30, 2007
    Posts: 4,798


    Amen. Damn I love this place.
    James66g, jim snow, Lil32 and 3 others like this.
  11. Beanscoot
    Joined: May 14, 2008
    Posts: 2,370


    I can help keep the place free of mice.
    hotrodjack33, belair, Lil32 and 2 others like this.
  12. Hamtown Al
    Joined: Jan 17, 2007
    Posts: 2,801

    Hamtown Al
    1. Virginia HAMB(ers)

    I'll bring some ice cream!!;):D
    BTW, we never got to have that Ice Cream Reunion in Smithfield to honor the TRJ move to VA but the offer is still open.;):)
    Let's get the wheels back on it first; then let's talk about going places.
  13. soupt
    Joined: Nov 20, 2008
    Posts: 46


    Best of luck Steve. I'm behind you.
    jim snow, lothiandon1940 and Lil32 like this.
  14. banjorear
    Joined: Jul 30, 2004
    Posts: 3,990


    Dang, Chappy! That's awesome! Best of luck Steve and TRJ's. We're pulling for you.
    Last edited: Mar 30, 2021
    Outback and Lil32 like this.
  15. Sounds good to me. I'm not a subscriber but, it sure is exciting to see a new RJ on the shelf, then purchase it & have a little something to peruse after dinner.
    Lil32 likes this.
  16. missysdad1
    Joined: Dec 9, 2008
    Posts: 3,155


    People who do not own their own small businesses cannot possibly understand or appreciate the challenges, especially these days when supplier, subcontractor, labor and financial hurdles - to say nothing of pointless governmental intervention - make doing business in the traditional way almost impossible. Every small business in America has found themselves with altogether too many plates in the air. Some cope as best as they can, some simply throw up their hands in defeat and disappear.

    It is good to see that most who have posted on this thread are willing to give Steve the support and encouragement he will continue to need as he struggles onward. The fight is never completely over and he will continue to encounter hurdles in his effort to get TRJ back on its feet.

    Hopefully all who enjoy TRJ will hang in there with him.
    Last edited by a moderator: Mar 30, 2021
  17. typo41
    Joined: Jul 8, 2011
    Posts: 2,572

    Member Emeritus

    I'm behind you Steve, every time I receive a magazine it's like Christmas. I am a lifetime subscriber and I feel I have taken advantage of you and I don't worry about my investment.
    I also am a Hot Rod Business, the worlds smallest one as we only have one product that comes out only once a year. And we have had COVID give us the Sh##s. and we have seen the other side of business with giving 'buddy' deals, not having correct credit card number and no contact phone number (silly us, we ship, then bill customers).
    Keep up the great work, your magazine is the BEST!
    Lil32 and lothiandon1940 like this.
  18. Ryan
    Joined: Jan 2, 1995
    Posts: 20,401

    Staff Member

    I removed some posts that could be construed as politics. As you all know, we do not allow politics here. On top of that, I have three different small businesses. Atomic is 27 or 28 years old, I have another that's 5 years old, and another I just started last year. I've also started (and been a part of) a bunch of businesses in my life that have failed miserably.

    In all of those experiences... the political environment in the US had very little to do with whether or not those businesses were successes or failures. In my experience, running a small business relies largely on hard work, intellect, and luck (timing).

    Point being - there is no reason for any of us to be stating political opinion here. It's not needed. It's not wanted... And you aren't going to change anyone's mind. So just don't...

    Thanks fellas...


    Also... This idea of traveling to VA and helping the guys at TRJ. I wasn't joking man... Although it does seem like something that would be Steve's worst nightmare (he's a social hermit similar to me)... I'd totally be game.
  19. D type
    Joined: Jul 16, 2010
    Posts: 206

    D type

    Onward and Upward looking forward to #84 & # 85
    Lil32 likes this.
  20. I have two lifetime subscriptions, one for my Son. TRJ is Primo in my book. Steve is a Straight up guy, and very talented. I’m not going anywhere and I hope that this is just a bump in the road. We have to support all aspects of our hobbies, without support nothing will survive. Jmhopinion.

    Sent from my iPad using H.A.M.B.
    saltracer219, rod1, Lil32 and 3 others like this.
  21. Lil32
    Joined: Apr 4, 2012
    Posts: 2,499


    lothiandon1940 likes this.
  22. Flathead Johnny
    Joined: Jul 26, 2011
    Posts: 744

    Flathead Johnny
    from MA this guy high fives because he finally wrote an update does not sit right. Saying you dropped the ball in communicating is an are a magazine in the business of communicating. Shame on you, there is no excuse with the easy of social media not to shot off update posts.

    So Steve....I wanted my hundreds of dollars in merchandise I ordered last yesterday not sometime in April. You knew you could not fulfill orders yet you still accepted money, what does that say about your character. You're getting no slack from have not proven you're a stand up guy just someone at the moment who ripped me off.
    Carter, fauj, getow and 10 others like this.
    Joined: Jun 3, 2005
    Posts: 8,639


    Well this is how it should be done. OWN IT. Knowing full well I sound a bit of a poser by saying I knew they would, fuck it. I knew they would. None of this shit is easy, and while the dirty "P" word as mentioned above is verboten all knowledge of your social strata and product viability come into play. Information and market study is not political, it's fuckin smart.

    Anyways, best of luck to all involved. I really love my few hours of hot rod nirvana when my TRJ shows up, and it comes back whenever I pull a back issue. Rootin for ya...
    rod1 and Algoma56 like this.
  24. Matthew Greenwell
    Joined: Apr 1, 2021
    Posts: 17

    Matthew Greenwell
    from Poole, UK

    I've been a fan of TRJ for a good few years now. With great articles and outstanding photography, it's one of the best quality publications available anywhere, in my opinion. Big respect for owning up to your mistakes, but like the rest of us, you're only human, and forecasting the future can be pretty tricky, especially under the circumstances over the past year. I've always bought my copies from a distributer over here in the UK (American Auto Mags), as monthly shipping to me would be a little too expensive from the US. But as Graham wound the business down and retired last year, I've got to find another supplier over here. Best of luck getting things back on track, and I look forward to future issues.
    Lil32 likes this.
  25. Sean Smith
    Joined: Jan 1, 2016
    Posts: 17

    Sean Smith

    So this is what Was posted on Saturday:
    We will also be posting a version of this message through our email list early next week for those customers who aren't active on the HAMB, but at the moment we're trying to work out a technical issue with our mail server.

    well we are certainly past ‘early next week’ aren’t we? No email appears to have been forthcoming has it?
    Sorry but if you say you are going to do something, then do it!
    Carter, PoTaToTrUcK and Special Ed like this.
  26. Fortunateson
    Joined: Apr 30, 2012
    Posts: 4,587


    You know that this "message" seems to be using the same blueprint of many of the current apologies we see fairly often from politicos to business people.

    "I'm so sorry about..."
    "I/we should have done..."
    "I/we have let myself/ourselves down and it won't happen in the future"
    "We will strive to do better going forward"
    "Again I/we just want to..."

    All that was missing was the welling up of the eyes!
  27. Ryan
    Joined: Jan 2, 1995
    Posts: 20,401

    Staff Member

    I think it's fare to criticize what has gone on and how things have been handled, but I can tell you with everything I am that this apology was sincere. Hell, I'll put my name on that...

    You can claim a lot of things about Steve - especially if you are out money or magazines... But I promise you two things:

    1. Steve is not a crook.

    2. Steve is not someone to blow up smoke up your ass.

    I'm not saying this thing is gonna recover, everything is gonna be fine, no more mistakes will be made and you are all gonna be happy, but I can tell you that it won't be from lack of sincere effort.
    James66g, LAROKE, catdad49 and 18 others like this.
    Joined: Jun 3, 2005
    Posts: 8,639


    Not to mention the "habit" of instant gratification that truly has afflicted near everyone. Printed matrial is not just a click away. And we're sure to get the old "Well it's about time!" and "Sure took ya long enough." as well. Faith. It's not just for church.
  29. I have had three issues in the past that the USPS ruined , not the fault of TRJ.. They replaced all three for me after
    a phone questions asked , but sorry will get a replacement to you.. They will always have my business.. Yes as Ryan said that apology was sincere not some canned response as someone stated.. We all make a mistakes.. he owned up to the issues at hand and the lack of communication to the issues. Times are rough now, print media has taken it on the chin.. We need to support them, or they will be gone..
    kidcampbell71, Malcolm, Lil32 and 2 others like this.
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