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Features The Hirohata Mercury price: Take a guess and win a prize!

Discussion in 'Traditional Customs' started by Jive-Bomber, Oct 21, 2021.

    Joined: Jun 3, 2005
    Posts: 8,279


    It'll open at $100K and race up to a "reality" pretty quick. That reality is probably a hammer price of $625,000 which is $687,500 all in. That's realistic given it's history and past performance of such stuff with an added measure for inflation (check all results lately).

    @Moriarity is right, customs seldom to never do well, but the caveat is Mercs. In the car world people only know "chopped merc" and tend to pay over market for anything that's a 49-50 Mercury custom. This one? It's "the one" and has had all the mystique, urban legend, clones and more around it it's whole life. How that plays might be way higher than I'm even giving it credit for but that shit sells. Still, it's not likely to be seen at the weekly cruise night wherever it ends up. Some mega collection or genuine enthusiast will get it and most exposure will be limited to the occasional concours and some specialty events paying tribute to the era and builders. That's my take, and even though I think I could be way wrong (too low) I can't help but stay with how customs generally suck at auction. And why Mecum? I have a lot of respect for their ability but a Barrett Jackson sale would get out-of-the-park silly. At the same time given the success with "Bullitt", The Kookie Car and Golden Sahara recently by Mecum, maybe...?
    Moriarity, Stogy and 41 GMC K-18 like this.
  2. Seriously......$1.5 I think it would do better at Barrett Jackson than Mecum....
    41 GMC K-18 and Stogy like this.
  3. Moriarity
    Joined: Apr 11, 2001
    Posts: 21,884

    Staff Member

    Barrett Jackson is no reserve......
    jim snow, theHIGHLANDER and Stogy like this.
  4. Jalopy Joker
    Joined: Sep 3, 2006
    Posts: 27,422

    Jalopy Joker

    "slightly" more than I can afford
    Stogy likes this.
  5. jimmy six
    Joined: Mar 21, 2006
    Posts: 9,971

    jimmy six

    I would never license it. It not a law it must be.. only if driven on public streets.. 99% of Leno’s aren’t because he lives in Taxifornia also.
    Tman and rpm56 like this.
    Joined: Jun 3, 2005
    Posts: 8,279


    But they do their "salon" sales that do have a reserve. Surely for a price, and it would have to be Scottsdale for that as I don't think they offer it at all of their sales.

    Speaking of reserve, how about a guess to that? My guess was your 1st hit at $500K but I think it tops it. If Mecum puts themselves all in and markets the car well the right final 2 bidders could show and drive the bids high. Worldwide just sold a 42 Packard Darrin, a really nice one, but it hammered at $800,000 plus 10% for a sale of $880,000. There isn't (wasn't?) a Darrin ever made that was worth that but can't say it now. Significant cars kill when inflation is high and the econmy is full of speed bumps. It always has been that way. All results are showing that right now IF, and ONLY IF, it's something significant. We also get more action, more bidders who have the means and realize all of this stuff is financially recognized tangible assets. Been holding anyone? Time to think about it...;)
    Stogy likes this.
  7. stuart in mn
    Joined: Nov 22, 2007
    Posts: 1,996

    stuart in mn

    I'm thinking it will be in the $1 million range. Customs may not historically sell that well, but then again what other custom has been put on display on the National Mall?

    54delray, Squablow, Thor1 and 9 others like this.
  8. Stu
    Joined: Mar 5, 2001
    Posts: 965


    Stogy likes this.
  9. Nacifan
    Joined: May 19, 2011
    Posts: 126


    The Calori coupe sold for $40700. I'm betting this amazing ride will go for 875,000.
    I'd like to donate my winning swag to a local trade school
  10. JimSibley
    Joined: Jan 21, 2004
    Posts: 3,427


    635000$ give or take 500$
  11. bt34
    Joined: Dec 22, 2006
    Posts: 288


  12. I Like Tacos
    Joined: Sep 12, 2017
    Posts: 210

    I Like Tacos

  13. guy1unico
    Joined: Aug 30, 2006
    Posts: 984


    Anyone under $1,000,000 did not watch the video
    Last edited: Oct 22, 2021
  14. A Boner
    Joined: Dec 25, 2004
    Posts: 6,219

    A Boner

  15. 5window
    Joined: Jan 29, 2005
    Posts: 8,355


    I was basing my question about what Mecum paid for it on this supposition. I know they are "only" an auction house.
    jim snow likes this.
  16. Way too much, and then to be locked away in some gold chain, pinky ring wearing snobs collection never to be seen by again.
  17. My first thought was $500.000 and I am sticking to that. Realistically I would say its near that million mark due to the history of the car and just from a market look a custom Merc is the best type of custom to sell as its "the" custom car, kinda like how a 32 Ford is "the" hot rod, but customs at auctions usually run low it seems. I hope it brings more than the half a million Im guessing. I feel the car deserves that.
  18. 5window
    Joined: Jan 29, 2005
    Posts: 8,355


    To be honest, not everyone with wealth is a "gold chain, pinky ring wearing snob". There are quite a few fine automobile car collectors who are fortunate to have significant funds but share their collections.The Simeone's in Philadelphia, Jay Leno, the Justice Brothers out in CA. They're out there.

    Which brings up two more thoughts. If I spend all that money and keep it in my garage, is that different significantly from you not wanting anybody to see your own small collection of, say, petroliana? If you buy it, isn't it yours?
    Two, how is buying it an putting it away different from the guy who stashes a garage full of Deuces he's "going to fix up someday"? so they're not for sale as they rot into the ground?

    Who gets to set the rules?
  19. 5window
    Joined: Jan 29, 2005
    Posts: 8,355


    It's iconic and it's historically relevant, but it's not Great in the broad sense of the word. Not even every diehard customs person likes it, though everyone recognizes it's significant place in the evolution of customs. Cross the number of potential buyers who really love it with the subset of those who can afford it and that is probably a pretty small number. But, then again, it only takes two bidders to run it up. It is fun to conjecture. We'll see,
  20. Joe Troilo
    Joined: Oct 3, 2007
    Posts: 252

    Joe Troilo

    The car has to be one of the most recognized customs of all times. I think the car goes over the million mark and maybe reaches close to two. There are several big money collectors around for this type of icon. Final answer 1.5 to 2.0 million.
    Stogy likes this.
  21. The37Kid
    Joined: Apr 30, 2004
    Posts: 28,404


    I'll guess $1,066.000. Is there a bonus if I say it is going to Pennsylvania collection?

    Stogy likes this.
  22. wolfie1961
    Joined: Mar 24, 2008
    Posts: 90

    from Utah

    My bet is on Palo Alto or Dallas.
    Last edited: Oct 23, 2021
    Stogy likes this.
  23. $683,212
    Stogy likes this.
  24. spanners
    Joined: Feb 24, 2009
    Posts: 1,302


    No good to me if it hasn't got a towbar so I'll stick to my original offer of $1.50 and take the risk.
  25. Lil32
    Joined: Apr 4, 2012
    Posts: 2,223


    Stogy likes this.
  26. 4bangerbob
    Joined: Jun 29, 2013
    Posts: 52

    from AB, Canada

    2.6 million
    Lil32 and Stogy like this.
  27. stanlow69
    Joined: Feb 21, 2010
    Posts: 5,726

    from red oak

    Sorry, I don`t gamble.
    Lil32 likes this.
  28. My prediction:

    Elon Musk will be the highest bidder at $690,420 ... and (unfortunately :() will yank the 331ci Cadillac V8:

    Hirohata Mercury 1953 331ci Cadillac V8.jpg

    ... in favor of a "Tesla Crate Motor":

    EV-West Tesla Crate Motor (1)jpg.jpg
    EV-West Tesla Crate Motor (2).jpg
    Last edited: Oct 23, 2021
  29. Onceler
    Joined: Oct 14, 2010
    Posts: 3

    from Indiana

    430,000 euros
    Lil32 and Stogy like this.

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