The Jalopy Journal
Discussion in 'The Hokey Ass Message Board' started by HOTRODPRIMER, Jun 24, 2016.
some of the coolest stuff I have seen are the Divco literature for sale in the misc classified by Mr. Chevrolet. This has to be super rare. I contacted John Mearns about it but no reply, so he must not be interested, to bad it is the bomb. Love all the old ads, thanx for posting kids.
For a 1967 Corvette. I have this framed and hanging in my office.
SUNBEAM TIGER DAY The poor mans Cobra.
Rootes (the owner of Sunbeam)had always been insufficiently capitalised, and losses resulting from a damaging 13-week strike at one of its subsidiaries, British & Light Steel Pressings, coupled with the expense of launching the Hillman Imp, meant that by 1964 the company was in serious financial difficulties.
At the same time Chrysler was looking to boost its presence in Europe, and so a deal was struck in June 1964 in which Chrysler paid $34.44 million for a large stake in Rootes, although not a controlling one. In 1967 Chrysler was allowed to acquire a controlling interest in Rootes for a further investment of about $45 million
Selling a car powered by a competitor's engine was unacceptable to the new owner, but Chrysler's own 273 small-block V-8 was too large to fit under the Tiger's hood. And the LA small-block V8 had the distributor at the rear of the engine, unlike the front-mounted distributor of the Ford V8.
Chrysler's big-block V8 would never fit. Shortly after the takeover Chrysler added its pentastar logo to the car's badging, and de-emphasised the Ford V8, simply describing the Tiger as having "an American V-8 power train". (See Ad at right). Chrysler ordered that production of the Tiger would end when the stock of Ford V8 engines gave out. The last Tiger was assembled on 27 June 1967.
Lets start the CORVETTE ads
in the beginning 1953
Continuing 1953 Corvettes
A bit confusing as some of these were used ALSO with the early 1954 production.
Next up the Real 1954 ads.
Continuing the Corvettes
finish off the 1954 Corvettes
1955 with V-8 power or the old blue flame 6 cylinder
the 1956 Corvette
now with optional dual quads and 3 speed syncromesh manual transmission
Separate names with a comma.