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Event Coverage RIP: Rod & Custom Magazine

Discussion in 'The Hokey Ass Message Board' started by Ryan, May 29, 2014.

  1. Ryan
    Joined: Jan 2, 1995
    Posts: 19,701

    from Austin, TX
    Staff Member

    R&C wasn't killed off because of a lack of distribution numbers. Their distribution was the second highest in the segment. Reader support was not the issue.

    R&C was killed off because of a lack of interest from the adverisers who see better returns and trackability online.

    You can't blame the reader on this one.
    MOJODADDY, Model T1, HEMI32 and 2 others like this.
  2. tfeverfred
    Joined: Nov 11, 2006
    Posts: 15,792


    It seems they all went online. Which makes for a great argument. When you pay a bill, does it REALLY make sense to write out a check, stuff an envelope, press on a stamp and drive to the post office? Or is it EASIER and more cost effective to do it online? Technology wins again. But one day, all the ivory towers will crash and we'll be in a world of shit.

    One of the things Ryan mentioned was "trackability online". I REALLY hate seeing those words together, but they just have to be done for the good. Looking for my tin foil
  3. Magazines are traditional.
  4. tommy
    Joined: Mar 3, 2001
    Posts: 14,757

    Member Emeritus

    I used to go on magazine trips to the news stand. Back in the 60s I'd drive 30 miles to Baltimore to shop at the used book stores. I had lots of magazines with the cover cut...They would get refunded for the titles that did not sell and then end up in the used book stores for 10 cents a piece. I drove a 53 Willys P/U to the dump filled to the tailgate with 60s car magazines when I rented my house. I only collected the hotrod style mags. No car and drivers for me but many Rodding and Restyling. 50 years later I can still remember which copies I had just from the cover. Some time I miss them but it's really not the same anymore. R&C died for me more than a decade ago

    Model T1 likes this.
  5. Boatmark
    Joined: Jan 15, 2012
    Posts: 293


    Sad day. I can't say it was surprising in today's electronic world, but it's still a sad day. I still subscribe to many print mags - and have waayyyy too many boxes of magazines in my garage. I can get it all on my tablet, but I just enjoy thumbing through print.

    I wonder what a magazine trademark package is worth . . . . . and if it could be bought . . . . . ???
    Hmmm . . . . .
  6. eye bone
    Joined: Jul 13, 2005
    Posts: 655

    eye bone

    The only car zine I still subscribed to! Sad!

    Posted using the Full Custom H.A.M.B. App!
  7. Are you guys SURE Rod & Custom hard copy has been cancelled? I can't find verification on this from them. I have 4 years left in my subscription. If this is true, they should at least contact each subscriber about this and give us options on where we want our subscription credit to go to on another mag.
    Model T1 likes this.
  8. Tman
    Joined: Mar 2, 2001
    Posts: 34,117


    Holey cow! This must be serious if Desoto came out of the woodwork!!!!
  9. It gets closed and resurrected, its not like it is the first time. Maybe this is the last time, face it E-zines are just cheaper to publish.
    Joined: Jul 20, 2006
    Posts: 2,422


    This is sad to see, I wonder if this is why I never saw any advertising for Americruise. It has been held on Memorial Day weekend in Lincoln, NE. That was a production of Prime Media, the parent company of R&C magazine
  11. jangleguy
    Joined: Dec 26, 2004
    Posts: 2,668


    Thursday, Bloody Thursday took out a lot of titles. Many highly skilled and hard working people (with mouths to feed) lost their jobs. Several of these people gambled on me and ultimately became my friends. My heart aches for them. Luckily for me, Hot Rod Deluxe survives. For now.
  12. skipperman
    Joined: Dec 24, 2002
    Posts: 1,837


    MAN ... what a SHAME !! I started readin' R&C right after I stopped pissing my diapers ... :(
    Model T1 likes this.
  13. jcmarz
    Joined: Jan 10, 2010
    Posts: 4,633

    from Chino, Ca

    I don't know if this is all 7-11s but around my area, 7-11 no longer sells magazines, period. They only sell newspapers.
  14. Ulu
    Joined: Feb 26, 2014
    Posts: 1,767

    from CenCal

    Nahh...Those bankers and brokers who's worth exists as numbers in a database of cash and stock holdings will be in a world of shit. Guys that can't fix a flat will be in a world of shit.

    We'll be the ones still able to make our own fuel and fix engines. We'll be keeping things that need to go, going. We might not be making integrated circuits and fuel injectors, but carburetors can be made from a tin can. Technology will refocus, but it won't die.

    When cash becomes worthless, guys with real hands-on skills & knowledge of machines will be making life easier, far from the urban helter skelter. 'Course we may be getting paid in apples and chickens, but a guy's gotta eat. ;)

    If I have to retire without my stock portfolio, I doubt I'll really miss it. Numbers in a database somewhere... I'd miss the machines more.

    But as the old Sgt. said, "By the time I need one they'll be laying all over the ground."
    Model T1 and ph8ed4life like this.
  15. HOTFR8
    Joined: Nov 30, 2010
    Posts: 2,075


    So is the information true or false ? Still taking subscriptions and this for all to see the information may be a hoax about the magazine ceasing publication.
  16. I've been a subscriber since December 1956. the last time it stopped being published they gave me a subscription to some magazine that I didn't want or need. if I had wanted it, I would have already subscribed to it. for all of us that renewed our subscription to R & C, we should sue them to refund our money for issues that we won't get. they think they have money problems now, how about a class action suit ? wishful thinking. over the years many magazines have gone out of business, what happened to OUR money ?
  17. falconer63
    Joined: May 31, 2014
    Posts: 17


    Bought a new hot rod magazine two weeks ago. First time I bought a car mag in...25 years? I was astonished at how full of ads that thing was. And weird ads, too. Male enhancement? Fer cryin out loud! I miss the days when the small ads in the back were for vertex magnetos and such. What a difference a few decades make.

    Posted using the Full Custom H.A.M.B. App!
    Model T1 likes this.
  18. Model T1
    Joined: May 11, 2012
    Posts: 3,309

    Model T1

    I confess. It's my fault. I have over a years worth of my favorite car magazine Rod & Custom, unread, piled in a corner somewhere. Also Street Rodder and others. I sit at this home computer looking at several car sites and run out of time to pick up a magazine. Everything I need is right here on my monitor.
    Without looking, I'm fairly sure I was getting Rod & Custom pretty much from both beginnings. I could spend a lot of time reading every article and looking at all of the pictures, over and over. Seems like all of my subscriptions for my favorite car magazines quit long ago. But for some reason they kept coming in the mail. I never questioned it.
    Yet as much as I loved R & C I still haven't opened a cover for years.
    I can't bitch and moan because it is gone. But I do feel badly.
  19. moefuzz
    Joined: Jul 16, 2005
    Posts: 4,950


    We don't get a vast amount of variety up here in the frozen north but Rod and Custom was one of the better ones.
    -Not a sellout like Street Rodder or Hot Rod.

    R&C was one of the few magazines I would still consider picking up.

  20. CruZer
    Joined: Jan 24, 2003
    Posts: 1,913


    Well, there goes the rest of my subscription. I had almost two years left.
  21. hotrodfords
    Joined: Apr 30, 2013
    Posts: 87


    First off, I'm apparently the only dude who's 2 year subscription was due - I hadn't paid yet. My August R&C arrived with the traditional "THIS IS YOUR LAST MAGAZINE..." glued to binding.

    So true, so true.

    My best bud from high school has been a free-lancer and has been published in most big car magazines over the last 25 years. I remember the conversation we had on the phone when Peterson sold. We both suspected the suits would show with "investment capitol" and suck all the value out to pay "stock holders". It's sad in America there isn't room for businesses that are profitable and can make a go on their own (read "employ people") and have value, but don't produce enough "dividend" to pay stock holders - those are sucked dry then the vultures move to the next business having no true passion for the business they just crushed, or any detailed knowledge of the "next" company they will gut.

    I blame it on a glut of MBAs who's dad's didn't put a wrench in their hand and dirt under their fingernails.

    RIP R&C - we're gonna miss ya.
  22. tfeverfred
    Joined: Nov 11, 2006
    Posts: 15,792


    The ads for quick muscle growth (the guy getting sand kicked in his face) were better? I never had a problem with the amount of ads. If you don't need the product, turn the page.
  23. David Totten
    Joined: Nov 21, 2005
    Posts: 248

    David Totten

    The price of progress wont be long before printed material is probably a thing of the past. Newspapers, books and magazines will be mostly replace by what we are on now.
  24. srs1
    Joined: Mar 2, 2009
    Posts: 206


    me too!
  25. tfeverfred
    Joined: Nov 11, 2006
    Posts: 15,792


  26. falconer63
    Joined: May 31, 2014
    Posts: 17


    Oh yeah, the dynamic tension ads! Charles atlas! Great stuff. Very nostalgic. Now the ads are to make your junk bigger, not your muscles. Different generation, that's for sure. Yeah, those were different days indeed. Sorry to see the custom rodder and street rodder mags going by the wayside. You would think, with today's "kar kulture" youth, those mags would find a market. But I think the whole concept of hard copy printed materials is going by the wayside, being replaced by online content. As so many here have posted. Just sad though. As a kid, I had a collection of car mags passed down to me from my much older cousin. Every hot rod, every car craft, every popular hot rodding and every car life mag printed from 1960 to 1973. Plus a few motor trends, car and drivers, speed and custom, etc etc to boot. I wish I still had those boxes of magazines. I read every single one of them, over and over. What an education for a car crazy 12 year old kid.

    Posted using the Full Custom H.A.M.B. App!
    Model T1 likes this.
  27. srs1
    Joined: Mar 2, 2009
    Posts: 206


    my most recent issue (aug 14) has 82 numbered pages. 38 of those are adds, mostly full page. surely R&C could survive on its own with that kind of advertiser support
  28. yruhot
    Joined: Dec 17, 2009
    Posts: 564


    That really sucks and I think I also just renewed mu subscription. Just more bad news.yruhot..Doug
  29. HOTFR8
    Joined: Nov 30, 2010
    Posts: 2,075


    I spoke with Tex Smith today and Tex tells me it is true Rod & Custom will be no more.

    I would guess any subscriptions will be sent or offered a similar magazine
  30. Convert54
    Joined: Oct 27, 2010
    Posts: 56

    from Oklahoma

    have a collection that dates back to 1969........not complete by any means..........but this sucks for sure

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