History No more "Chevys", sorry guys....

This from Fox News today...

As General Motors seeks to take advantage of overseas markets, the iconic “Chevy” nickname is being kicked to the curb, the Detroit Free Press reported Thursday.
Employees have been asked not to use the term "Chevy," and instead use "Chevrolet."
Chevrolet officials denied that the re-branding effort was the result of hiring a new advertising agency, but rather a move to maintain consistency across the 130 companies with which it does business, according to the paper.
“As we now think globally, there’s really an opportunity to drive consistency in our communications,” Alan Batey, U.S. vice president for Chevrolet sales, told the Free Press.
Responding to the reaction the news received, Chevrolet asserted that it was not trying to stop the public from using the nickname, issuing a statement that reads: "We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products."
Well-known models include the Camaro, Impala, and Corvette.
Chevrolet was named for one of its Swiss founders, Louis Chevrolet.

 

you forgot to mention other chevy models...... like the corvair........opps i said chevy................too much time on their hands. they otta try making them chevys better

 

For a second there, I thought they were going to stop producing Chevrolet's.

 

Personally, I thought that when Chevrolet started using the "Chevy" nickname I thought that they classed their company down. I like the nickname but as a company or large corporation I think it was a bad choice. It's like all of America wants to become casual. Chevrolet followed.

I'm happy about their decision.



BloodyKnuckles

 

THAT would have been AWESOME!!!!!

OK, I kid, I kid. Chevy makes lots of good stuff like...


hmmmm...


I'll think of something

 

In the 70s when they produced the "CHEVY VAN"......said CHEVY right on the side of it.

So corporate cant call it a Chevy,....its OK the rest of the world will.

 

I am loyal to Chevrolet but only the real "Chevies" from the early 70s and back with the exception of the 80s Monte Carlo SS and Corvettes. New "Chevies" are not real "Chevies". Same goes for FoMoCo and Mopar. Heck not even Bud isn't "American" anymore.

 

MONTE CARLO SS ? with the putrid 305 ? ugh

 

This goes to show why GM has so many problems. Surely they can find things far more important to worry about.

 

Named my daughter "Chevy" damn shes gonna be mad when i tell her she has to change her name to chevrolet now! lmao

Good point they need to spend there time on quality control and instead of this stupid chit....

 

You just don't like being "casual" , that's all it is!!!!!!!!!!!!!!!!!!!!!!!!!!

 

Interesting. I have a Chevrolet dealership parts catalog from 1972. In the those catalogs Novas were not referred to by name but as Chevy's.

Duojet
'56 Nomad

 

I guess i am now 33 chevrolet

 

I hate you Chuck.




BloodyKnuckles

 

They hired a good marketing firm, that is the quickest way to get people talking about chevrolet is to announce that they will not allow us to call them chevy.

Oh, wait, you all can call it a chevy, we just can't.

Something that could have been kept as an internal memo now turns into the telephone game to the mass majority of people who aren't car crazy like us.

"Hey did you here they ain't makin' chevies no more?"

 

Don't tell them at chevy.com

 

Saw that on the news today and they claim that some French guy with big bucks is into gm now and the word Chevrolet means something in french and he didn"t want it shortened anymore,Mine is and always will be a Chevy, All their new shit,including the so called ugly ass camero look like shit anyway and the corvette looks like a toyota.just one more American company going overseas for the money.

 

"drove my chevrolet to the levrolet but the levrolet was dry" just doesn't have the same ring to it.

 

It will always be Chevy no matter what they say bunch of over paid dumb asses
it did get them back in the News

 

Just to bring everyone up to speed,
It's already been "retracted"...

http://www.cbsnews.com/stories/2010/06/10/ap/strange/main6568693.shtml

 

No wonder my Chevy hasn't sold. It is official, it is now a Chevrolet.

 

well pretty some we all are going to have to fire up our chevrolegs

 

I will still call them Chebby's!

 

As long as they don't call them "Chevs" I don't care.

Damn I hate that - "Chev"!

JH

 

That kinda sucks that the slang term is getting thrown out, But hey I'm not chevy guy! No worries!

 

Thanks! I gotta clean the mint julep off my keyboard now!

Are they gonna have to rebadge all the 60s Chevy IIs? Chevrolet IIs?

 

That doesn't sadden me. But this would make me happy No More Fords. Wait, let me get behind the chicken wire before you start throwing things at me.

 

the motor in my chevy II says chevrolet on the valve covers.

 

This is coming from an individual who refuses to wear a decent pair of shoes to his own wedding. And if he does wear shoes he "classes" it up by wearing blue jeans with 8" cuffs and an Iron Lords Shirt while he's visiting the Louvre.

Nothing say good old American Iron like a French name. Dumb. Chevrolet Corvette....dumb. Chevrolet Cobalt....dumb. Chevrolet Traverse??? Ahhh now we're on to something. That's got class out the ass!




Oh wasting three minutes of my time on this thread.....dumb.