Register now to get rid of these ads!

is Buckaroo comunictions / streetrod builder magazine dead?

Discussion in 'The Hokey Ass Message Board' started by millersgarage, Oct 29, 2009.

  1. Big Dad
    Joined: Dec 20, 2005
    Posts: 4,543

    Big Dad

    I bought several of the magazines in this group 5-8 years ago , in the begining they were quality mags with great builds, step by step ..

    The subs were always high IIRC $34.50 per year but, the tech was then worth it .

    Suddenly, it turned into a Dupont "wild Hues" mags and it was 90% ad's ?

    I let all of them lapse, and decided then to contribute a on place that had current topics like ---Here ?

    I'd rather give money to the HAMB --I just hope Ryan doesn't charge us what he can to be here :p
  2. slammed58buick
    Joined: Mar 14, 2005
    Posts: 258


    Well, I can tell you one thing. John Dianna was far from what the definition of a car guy is. He may have drag raced, but he is business man first (and a poor one at that).
  3. Rem
    Joined: Mar 6, 2006
    Posts: 1,255


    Here ya go:

    It has been up a few times recently - reserve was around $55,000 but it looks like he's given up on that (it did reach $50,000+ on one occasion).
  4. millersgarage
    Joined: Jun 23, 2009
    Posts: 1,900


    I am unable to find definate news about their business situation. I understand that everyone thinks that they are gone, but I find it odd that there is no news about it going out of business, or someone in the know saying for sure.
  5. Bruce Lancaster
    Joined: Oct 9, 2001
    Posts: 21,205

    Bruce Lancaster

    Searched Lexis-Nexis and some heavy duty newspaper databases, no actual news beyond their move to Tennessee to save on rent a year and a half ago.
  6. millersgarage
    Joined: Jun 23, 2009
    Posts: 1,900


    see what I mean....I think that is odd. Must be they are not truely out of business, but just scaled back or something.
  7. denis4x4
    Joined: Apr 23, 2005
    Posts: 2,686

    from Colorado

    That had space reserved at SEMA...were they there? The VP advertising and HR person have bailed out and left Tennessee.
  8. If they file Chapter 7 or 11 I believe that has to be published somewhere, probably in the local newspaper, which may or may not be searchable online -
  9. Cruiser
    Joined: May 29, 2006
    Posts: 2,242


    Sad to hear this about yet another car magazine. Reminds me of the runaround that Rod Action give subscribers and free lance writers when they went under. One free lancer, I know lost $2K for work he did for them and I was out $300 they owed me for articles. Magazine business IS a risky business, so I'm not surprised Buckaroo looks like in finished.

    CRUISER :cool:

  10. No great loss there.
  11. slammed58buick
    Joined: Mar 14, 2005
    Posts: 258


    I worked for them up until a year ago when I was laid off and I can tell everyone one thing: the only communication with that company is in its name.
  12. After starting to wonder where the hell my magazine (SRB) was, I finally got a hold of a gal in the office there. She stated that they were getting ready to put out the combined issue for January and February and that since they had not kept up on issues, they had extended my subscription time out to compensate. I am not holding my breath that I will see another issue. They were originally a good rag when they first came out, but like someone else posted in here earlier, they started pimping their advertisers products waaaayyyyy too much under the guise of Tech articles. That disappointed me greatly, how many times do I need an article on how to install a Lokar shifter? Duhhh! Might as well see if I can get lucky enough to score a refund before they are completely out of money.
  13. bobkatrods
    Joined: Sep 22, 2008
    Posts: 615


    i called awhile back ,demanded a refund, was told okay, it took a few months but i actually got a refund check and it did not bounce
  14. RancheroMan
    Joined: Mar 31, 2006
    Posts: 260


    even Source Interlink (hot rod) filed bankruptcy last year.

    times are tough.
  15. J Man
    Joined: Dec 11, 2003
    Posts: 4,111

    J Man

    maybe Jesse James with save American Rodder or Rodders Digest, are you listening Jesse?
  16. 39cent
    Joined: Apr 4, 2006
    Posts: 1,569

    from socal

    I recall when they first started, great pictures, good content, quality mag.Then as time went by they grew and built thier own building, began buying up other mags etc. I thought hey they are doin good but if they are buying other mags, that means the other mags are going out of business. so i have been waiting and sure enough looks like they went under too. I thought they were kinda livin high off the hog, but there pix werent as good an the content wasnt there anymore.
  17. ABARTH
    Joined: Aug 10, 2006
    Posts: 25


    in case you haven't noticed, some of the folks involved in American Rodder and Rodder's Digest (Gerry Burger) and Buckaroo's best photographer, Josh Mishler, have had their stuff published in recent months in Street Rodder mag. Nice to see their quality stuff show up somewhere.
  18. I just read the aticle in Street Rodder by Gerry Burger. Hmmmmmmmmm.
  19. jangleguy
    Joined: Dec 26, 2004
    Posts: 2,667


    Gerry Burger has joined me in the freelance world, like many others over the last year. It's cut throat out here now.
    Another freelancer friend I spoke with this week (who shall remain nameless) told me Buckaroo owes him $8,000 and he's not holding his breath.
    My hope is that some lessons will learned from all of this - but I'm a hopeless optimist...

  20. wow!
    no more overpriced billet irs suspension installs
    no more air ride computer how tos
    now how am i ever gonna install that 1200 dollar dakota digital dash or build a "budget" 40 k plus rod?
    oh well.
  21. RF
    Joined: Mar 13, 2001
    Posts: 1,902


    Cat's outta da bag--R&C's goin' all '68 Poncho! We're gonna take the Four-Door Family Funster market by least in the Bonneville, Catalina, and Ventura segment.
  22. millersgarage
    Joined: Jun 23, 2009
    Posts: 1,900


    I noticed Josh's photos a few months ago, but I did not notice Gerry's until you mentioned it, then I went back and looked it up. I read that article and never noticed. I guess that truely answers my question...

    And if we a ripping on magazines about their catering to their advertisers, how about that Editorial in Street Rodder last month? The entire thing was an ad placement. It really annoyed me. Not to mention the magazines physical size is shrinking.

    Street Rodder is a Source Interlink product too.
  23. Oilcan Harry
    Joined: Mar 3, 2001
    Posts: 906

    Oilcan Harry
    from INDY

    After buying and collecting many rod titles for 45 years, I've had it. Regardless of how good or bad the content is, I'm sick of high magazine prices. Enough is enough!
  24. chevy3755
    Joined: Feb 6, 2006
    Posts: 1,017


    im tired of the "HOW TO FROM THE PARTS SLAYERS"......what happened o the OLD school build......this part from this car will work here? more junkyard walks.....i miss that part...........just my 2 pennys
  25. jangleguy
    Joined: Dec 26, 2004
    Posts: 2,667


    Thank God! Good to hear you guys have finally gotten back on track. This the best news in years!
  26. Falfa204
    Joined: Aug 7, 2009
    Posts: 7


    OK now I'll post my 2 cents.Most mags now have way too much advertising.When they first came out I really liked the format in SR and SRB,but as time went on it was all ads.I have bought enough magazines over the last 30 years to build a Ridler car and now I feel ripped off,can someone tell me where I can get a refund.LOL
  27. cuznbrucie
    Joined: May 1, 2005
    Posts: 2,570


    Agreed........American Rodder had gotten to be a bit too *Cheesecakie* for my taste, but it really went to shit when Buckaroo took it over and made it gold chainer.........I got a lot of good *How To* articles out of the old magazine......

  28. hemisedan
    Joined: Sep 9, 2008
    Posts: 21


    I remember, back in about 2003, when I came up with the weird idea that I wanted to build a last hotrod from the ground up again. My current wife, and still is, had never known anything about hotrods/streetrods as she is from Russia, so I thought that it would be interesting having her involved. That's when I found Streeet Rod Builder.

    I liked how they would feature a car, then show build up pictures of that same car. It was neat. Also, lots of "How To Build"s and that was nice. Then, fast forward several years, I had't looked at the magazine, actually I couldn't find it on the grocer's shelf, I picked it up again. WOW, what a change. Now, I'm of the Hotrodder age, that's the age before they coined the name Streetrodder, and I see that they are going the same way as the rest. Late, and later models and then the advertising. I know that it takes advertisers to make the magazine a profit, but let's get real. Same for StreetRodder, but even moreso.

    Guess that my point is, here was a nice rag, great articles that you don't see in other magazines, and then they start doing the same as the others. It seemed to me, that in the beginning they were going to the out of the way Rod Runs. Found nice cars, got with the owners, found that they had some construction pictures, and used them. The wright ups were great, and talked about cars instead of trying to make jokes.

    Anyway, just my quarter's worth.
  29. denis4x4
    Joined: Apr 23, 2005
    Posts: 2,686

    from Colorado

    A little perspective is necessary here. Having been a car book writer and having worked in the high performance advertising business, I look at things a bit differently. First off, ad revenue pays the light bills, the printer and the staff. No ads, no magazine. When you spend a couple of thousand dollars a month in ads, clients expect (and deserve) some editorial consideration. Some books were better at doing an honest job than others. And, some books took a press release and did a real whore job.

    Ryan has taken an interesting direction with the Atomic Industry stable of websites. While there are no ads, the benefits of an annual $50.00 Alliance membership translates into discounts provided by the vendors rather than Atomic Industries. Compare that to the current offering for 36 issues of HOT ROD for $25.00. That doesn't even cover the printing costs, let alone postage. RODDER'S JOURNAL has about five or six full page ads and a $15.00 cover price.

    The point of this post is very simply, that if you want magazines, you have to take the ads along with the editorial content.

  30. And when the readership quits buying, then what ???

    Chapter 11 didn't teach these guys anything, did it ???

Share This Page

Register now to get rid of these ads!


Copyright © 1995-2013 The Jalopy Journal: Steal our stuff, we'll kick your teeth in. Terms of Service. Privacy Policy.

Atomic Industry
Forum software by XenForo™ ©2010-2014 XenForo Ltd.