I looked at it at the local grocery store and left it there. Not enough there yet for the hefty $7.00 price tag. At their $7.00 an issue price, I would rather buy couple gallons of gas and drive my hot rod instead. The Primedia corporate conglomerate suits are sitting on a gold mine with the Hot Rod/Rod and Custom archives and I don't know if they have a clue. If they put out a monthly with the old pictures, old tech articles, current and old Bonneville coverage with a some features of traditional hot rods and Bonneville racers, it wouldn't take a big staff to do it and they would make some money. I would probably subscribe if they kept it in line price wise with their other mags. The corporate types will probably fuck it up anyway, though. Freiberger should be given a ton of money, total control and be left alone to do right.