First let me apologize for not posting nearly as often as I used to, I guess that comes with taking on three full-time jobs and four major projects! haha For those that don’t know I just wanted to alert everybody to the new issue coming out, Annual 16, and the changes that we made in our subscription policy and some general thoughts on the overall magazine industry these days. We had made the decision pre-Covid to go off a typical quarterly prepaid subscription and onto a new system where people literally pay as they go. Each time an issue comes out they get billed so no one is ever paid ahead and no one ever loses money if we stop producing or don’t produce often enough. It wasn’t a decision we made lightly, but the quarterly production schedule and the pressure from advertisers and subscribers that comes along with it was taking the fun out of it, since none of us do this for a living—we all have full-time jobs. The new system isn’t perfect and we’re still working bugs out every billing cycle but it is giving us the freedom to take more time and make each issue as good as we possibly can, whether it’s the oversize 224 page Annual, or the little page size Specials. Below are some cover mock ups of some of the featured cars in annual 16 and we’re also proud of the fact that this issue will feature a new lay-flat binding. Also pleased to have some new contributors joining including Tom Davison, Joey Ukrop and Scott Photo Co! For those interested in subscribing, the deadline is Monday night at midnight to receive the new Annual. You can subscribe on our website https://www.hopupmagazine.com/shop As for the state of the magazine industry, all I can say is that anybody that is in it today is in it for love. I have always loved magazines, old and new and have friends at every title still in existence, but it’s definitely an age where one business mis-step can sink you. I know everyone’s eyes are on the Rodders Journal right now and I certainly wish the best for Steve, I personally have every issue going back to number one. Newsstand distribution is a money pit, so not surprising that others have joined in on the direct from publisher and select retailers model. Wheel Hub, Speed & Kulture, Modern Rodding and regional ‘zines like Hill Country Car Culture and Local Car have adapted. CK DeLuxe & OSR continue the traditional newsstand approach and have definitely made content improvement under Murpho’s ownership. Time will tell. Even if we are all small niche magazines, I hope everyone can continue to publish for the good of the hobby and to cement our little part of history timeline.