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History Have you ever wondered what the Ford Crest means?

Discussion in 'The Hokey Ass Message Board' started by HOTRODPRIMER, Sep 17, 2021.

  1. In 1950 Ford debuted with a new red, white and blue heraldic crest that according to the company was “derived by Ford stylists from an authentic coat of arms which dates back to 18th century England.”


    what is the meaning of the animals,colors and symbols on the crest?

    The Lions: denotes dauntless courage

    Silver or (argent): peace and sincerity

    Red: warrior or military strength and magnanimity

    Blue: truth and loyalty

    Black: constancy or grief

    Sphere: geographical or scientific reference

    Chevron: it is used to almost reach the very top of the shield and then more nearly attained the 1/3 of the surface of the shield that was allotted to it by the guidelines of heraldry.

    As Paul Harvey use to say,"and now you know the rest of the story" HRP
  2. williebill
    Joined: Mar 1, 2004
    Posts: 2,847


    It means that Fords rule.
  3. v8flat44
    Joined: Nov 13, 2017
    Posts: 860


    Thanks Danny; more neat stuff. Hotrodprimer : Hamb Historian.........
  4. jim snow
    Joined: Feb 16, 2007
    Posts: 1,328

    jim snow

    Yes. Thank you for the education. Snowman

  5. leon bee
    Joined: Mar 15, 2017
    Posts: 594

    leon bee
    from Arkansas!

  6. 302GMC
    Joined: Dec 15, 2005
    Posts: 6,966

    from Idaho

    Means it has a 350 Chevy motor ...
  7. nobby
    Joined: Jan 8, 2006
    Posts: 720


    (based on)
    12 century, plantagenet
    passant guardant x3
    Hnstray, Ned Ludd and 2OLD2FAST like this.
  8. Danny, I’m not sure where you come up with this great Ford trivia, but keep it coming!
  9. 2OLD2FAST
    Joined: Feb 3, 2010
    Posts: 3,524

    from illinois

    Even if its mostly Ford ad execs BS. :rolleyes:. LOL
    Desoto291Hemi and Deuces like this.
  10. jimmy six
    Joined: Mar 21, 2006
    Posts: 9,992

    jimmy six

    I always thought it meant “Not a Chevrolet”
  11. BJR
    Joined: Mar 11, 2005
    Posts: 7,149


    So a lot of mumbo jumbo about something the design department came up with to make it sound historical and accurate . Typical ad agency BS.
    WalkerMD and 2OLD2FAST like this.
  12. Mike VV
    Joined: Sep 28, 2010
    Posts: 2,440

    Mike VV
    from SoCal

    Hmm, some of you need to either learn what things mean, AND or don't put down things that you are ignorant about. Doing so just proves...

    Thanks HOTROD.

  13. 55blacktie
    Joined: Aug 21, 2020
    Posts: 452


    Purpose? To get people to scratch their heads and give them something to talk about.
  14. A 2 B
    Joined: Dec 2, 2015
    Posts: 187

    A 2 B

    Those lions look like they need a good meal.
    Beanscoot and Deuces like this.
  15. *Voiceover in a Crocodile Dundee style accent*---
    "That's not a crest. This is a crest!"......

  16. GordonC
    Joined: Mar 6, 2006
    Posts: 2,476


    I did not know that! (Said in my best Ed McMahon voice! :D) Thanks HRP!
    HOTRODPRIMER likes this.
  17. 41 GMC K-18
    Joined: Jun 27, 2019
    Posts: 1,827

    41 GMC K-18

    I always thought that the crest for Ford trucks, was a cool crest too!

    geared lighting bolt.jpg
    Last edited: Sep 17, 2021
  18. True Mike, it appears the captious critics among us are never satisfied and feel the need to find fault. HRP
    PoTaToTrUcK, egads, curbspeed and 3 others like this.
  19. 2OLD2FAST
    Joined: Feb 3, 2010
    Posts: 3,524

    from illinois

    Its not find fault , its poke fun at .......cheeeez , sensitive much ?
  20. A Boner
    Joined: Dec 25, 2004
    Posts: 6,220

    A Boner

    Everyone knows...fix or repair daily!
  21. F#*ked Over Real Decisively
    Fitty Toomuch likes this.
  22. All I did was dial numbers, some phones ring when others don't. HRP
    TagMan and Deuces like this.
  23. anthony myrick
    Joined: Sep 4, 2009
    Posts: 8,658

    anthony myrick

  24. Fortunateson
    Joined: Apr 30, 2012
    Posts: 4,278


    You can look up authentic heraldry symbolism. I used to teach medieval history and the first project of the year was to make a large poster of your family crease or to create one using the authentic guidelines. Correct symbols, colours, motifs, etc. Hard word all coloured in pencil crayons. Taught the students about authentic symbolism and what it takes to do a good job (dedication). As to Ford I'm pretty darn sure that that is an Irish name so the company may have used a stylized version of the family crest.
    jimmy six likes this.
  25. oilnrust
    Joined: Feb 28, 2015
    Posts: 10


    Black = constant grief...on a Ford...who'da thought
  26. Ned Ludd
    Joined: May 15, 2009
    Posts: 4,274

    Ned Ludd

    Well, strictly speaking, neither is. Both are escutcheons, presented with helm but without crest. The helm in the Cadillac arms is the count's coronet; in the Ford badge it is presumably a cap which says "Ford". The crest would have been some kind of device fixed to the top of the helm, believed to be in order to make the wearer identifiable in battle. Plumes of feathers are typical but some crests have been quite weird.
    WalkerMD likes this.
  27. Ned Ludd
    Joined: May 15, 2009
    Posts: 4,274

    Ned Ludd

    A lot of actual medieval symbolism was far closer to arbitrary than that. It was primarily about identification, being easy to remember, and looking badass according to the reigning aesthetic sensibilities. And there was often considerable humour in it e.g. a personal symbol might come about by someone turning around an insult received in an original way.

    Most of the hard-and-fast symbolism was dreamt up in the 19th century for such mundane purposes as selling greeting cards to the emerging middle classes. It was often presented as medieval in origin because the romanticism of "knights in armour" loomed big in the Victorian imagination. As such it represented an early example of that knack of creating a centuries-old tradition in the space of an afternoon, which Madison Avenue would later develop to a peak of perfection. But it is very often easy to spot the fake, as it were, because it tends to lack the medieval sense of fun.
    ClayMart, WalkerMD, Hnstray and 2 others like this.
  28. MeanGene427
    Joined: Dec 15, 2010
    Posts: 1,945

    from Napa

    Pretty nice for a tractor emblem
  29. RJP
    Joined: Oct 5, 2005
    Posts: 2,003

    from PNW

    inspired by the Latin phrase: "Screwitus in publica"....
    Fitty Toomuch likes this.
  30. DDDenny
    Joined: Feb 6, 2015
    Posts: 15,352

    from oregon

    Check out the size of this thing, from Ford dealership.


    • Design created in the 1950's to resemble an old English heraldic crest, with a black chevron with silver spheres dividing a shield into three section, one blue, one red, one white and three lions
    • Original
    • Red, white and blue, USA colors
    • Huge dealership sign measuring almost 14ft.x14ft.
    • Stainless Steel
    • Approx. 2,000 lbs.
    This custom made dealership crest sat upon the historic Floyd Rice Ford Dealership located downtown Detroit. The owner wanted the dealership to be seen as you entered Detroit with this one-of-a-kind statement piece. The largest crest ever made was removed from it's iconic location by crane in the '80s.

    Attached Files:

    WalkerMD, 41fordor, Deuces and 4 others like this.

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