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Body by Fisher Ads

Discussion in 'The Hokey Ass Message Board' started by Jive-Bomber, Dec 8, 2011.

  1. Jive-Bomber
    Joined: Aug 21, 2001
    Posts: 3,313


  2. henrys_way
    Joined: Oct 5, 2006
    Posts: 216

    from Maine

    Nice write up. Thats a good little piece of history. I have always liked the old Body By Fisher ads.
  3. nickles street chop shop
    Joined: Jan 29, 2007
    Posts: 386

    nickles street chop shop
    from Edum Tejas

    That's was a good read. Makes me want to look up more about it. I gave the Body by Fisher sill plates on my 62 wagon still.
  4. Ghost28
    Joined: Nov 23, 2008
    Posts: 3,157


    That's a nice read. One more thing G M came out with the crank up windshield in the mid 20s for ventilation. The crank and mechanism was located in the header above the windshield, it would raise up about 4 inches total. Kind of a cool idea for the time.
    And yes I know about all the wood and nails in G M vehicles. :(
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  5. They sure were some clever guys, thanks for sharing.
  6. froghawk
    Joined: May 9, 2008
    Posts: 849


    Thanks for this post, JiveBomber. I've loved the Fisher Body ads since I was a kid, particularly the "flying car body" series of concept ads from '58 & '59. Illustrator McClelland Barclay's figures with the dark outline were just great as well; here's my favorite from his series....

    Attached Files:

    Last edited: Dec 8, 2011
  7. Certainly one of my earliest memories of cars is this logo when entering my dad's old Buick. :)
  8. flamingokid
    Joined: Jan 5, 2005
    Posts: 2,200


    Validation that saving all of those Fisher ads was worth it.
  9. goetzcr
    Joined: Jul 21, 2010
    Posts: 122


    That Star Chief is so big and so cool.
  10. When I was in the service in the motor pool in the early 60's we would always say that if we could only find a Ford drive train in a Fisher body we would have the perfect car. As the Ford bodys would fall apart but their drive train would take more abuse by a bunch of kids...............
  11. If I'm not mistaken, Hudson beat GM with an all steel, one piece stamped top by at least a year.
  12. Kettleman
    Joined: Mar 28, 2006
    Posts: 149


    Nice article1 Thanks
  13. pimpin paint
    Joined: May 31, 2005
    Posts: 4,940

    pimpin paint
    from so cal


    General Motors was one of the last major auto producers to give up on wood framing in their bodies. The Fisher Brothers, all six or seven of them ,took turns heading up the Fisher Co., and one of them later sat on the General Motors Board of Directors.

    Many builders beat General Motors to market with the use of the one piece turret top.

    General Motors was still using lacquer based paint in North America into the 80s , partly because the Dupont Paint & Chemical Company had family members that sat on General Motors Board of Directors.

    GM, building today's vehicles with yesterday's methods & materials

    " Meanwhyle, back aboard The Tainted Pork "
  14. my granpa retired from fisher body's hamilton ohio plant in 77

    i allways thought while growing up that id graduate high school and go to work there myself i graduated in 88 they closed the plant in like 86
  15. Triggerman
    Joined: Nov 18, 2006
    Posts: 578

    from NorCal

    Two points Jive Bomber.

    I don't understand the point about the logo and Norwalk, Ohio. Please explain.

    Secondly, I would imagine the story behind GM's takeover of Fisher would be fascinating reading. Can you imagine all the back room deals, back biting, back stabbing, and other machinations of corporate big wigs that occured?
  16. noboD
    Joined: Jan 29, 2004
    Posts: 7,217


    I think the logo was more about them starting in the carriage business, maybe not. Fisher also built bodies for Dodge Brothers from '24 to '26.
  17. wayfarer
    Joined: Oct 17, 2003
    Posts: 1,787


    My grandfather's brother won a national contest in the 20's to build a three dimensional model of the Fisher coach. He died shortly after and the coach (it was roughly two feet long and a foot high) sat in a custom made glass case in my grandfather's dining room. When my grandfather had a stroke, we passed it on to his only surviving brother. I think his son still has it, but I haven't seen it in years.
  18. choppd27'Munster
    Joined: Jul 31, 2009
    Posts: 129


    love the history of these old car companies. thanks for sharing!
  19. slickhale
    Joined: Dec 19, 2010
    Posts: 756

    from Phoenix

    they did have some interesting ad techniques, this is a plate that dealers were given( at least thats what i was told).

    Attached Files:

  20. flamingokid
    Joined: Jan 5, 2005
    Posts: 2,200


    And remember the saying"Body by Fisher,brain by Mattel" ?
  21. autobilly
    Joined: May 23, 2007
    Posts: 3,094


  22. Growing up, Dad always had my mom driving a new pontiac, I saw that everytime I opened the doors, that was a cool thing for me back then and brings back some cool memories from when I was a kid.
    Thanks for the reminder.

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