Changing the name could be dangerous from a business point of view. Customers who know and like your service could come looking a few years down the road and not find you. If you want to emphasize the Rod and Custom angle, you could add a side or back door with a different sign. Advertise it separately, maybe even have a separate phone line or email address. Then the bread-and-butter customers wouldn't be scared away by a ruffian outlaw image and us wild and craze hotrodders could come sneaking in the back door and be happy too.
How about: Custom Auto Glass See through Glass Perfect Auto Glass Vintage Auto Glass Windows for Rods Don't Break Glass (Think about it)
Why not just make it Tri-Valley Vintage Auto Glass. The people who know you by The current name will still find you easily, the insurance pencil pushers won't have a brain fart and the guys looking for someone who specializes in vintage or hotrod glass will pick up on it. I hate to see companies do drastic name changes when they decide to upgrade their outfit or change hands because quite often people can't seem to find them anymore. For years while holding various jobs I did business daily with a wholesale hardware outfit called Yakima Hardware. I and others knew that they sold hardware items and that was who we called. Now they changed their name to Horizon Distributors and who the hell knows what that is without looking it up. Same outfit, same people and same stuff but a name that doesn't reflect that. I vote for keeping it as close to the original name as possible. Matt Franklin's idea of adding a second name and keeping the original is a good one. I know of at least one auto parts warehouse that does just that with a different name to advertise their retail performance parts in the magazines with.
why change your name? if you do good work at a good price and have a good reputation your business name shouldn't matter.. your satisfied customers will say good things about you and more people will call you i have no business name and no business card
I'd just change the logo, writing the initials like the class identifier for drag racing or LSR cars. TV / / AG Perhaps some of our art-oriented types could run with that. (Sorry, I can't get the slash to line up.)
Hey Tony, I'm with a couple of the others about not changing the name, but add a little to it. I'm not very good at drawing nor printing, but I tried a little sketch to give you an idea. I think it would be cool. A logo, a pic of a custom or rod in the middle...and let 'em know you specialise in rods and customs. Here's a pic....
all auto anytime glass = AAA GLASS YOUR custom OUR speicialty custom cuts I,.C. KLEARLY AUTOMOTIVE GLASS CUTTING EDGE GLASS SONNY'S GLASS NO PANE TO MUCH $
WindWing Glass Trinity Glass Crystal Pane Glass Whiz Key Glass 3G's Glass Oops Glass Whathappen Glass Weathertite Glass CremePuff Glass Perfect Glass Company 3 Kat Glass Jalopy Glass Guys NotaPane Glass Service Cruzin' Glass Trace Glass Co.
I like the current name, sounds like it has been around for a while. The glass place in our town is Port City Glass. I wouldn't go anywhere else. How long has the business had that name?
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