Just a thought, someone needs to bring it back to life Sent from my iPhone using The H.A.M.B. mobile app
Great thought, it will probably never happen. Print magazines are dyeing! Used to get R&C till it died, given up on Hot Rod, and Street Rodder! Thank Heaven there is Rodders' Journal! KK
I liked it in the late 60"s,early 70"s.Had a lot of how to articles.At the end it was mostly advertising for part manufacturing companies.
If you like OLD ONES, I will sell them for $5.00 each. Have lots.. the name (a great one is owned by the same people that own HOT ROD magazine) I feel like ALL the good writers have died or retired.
The day of a magazine to be supported by subscriptions and counter sales are long gone.Cheap subscriptions were a result of advertisers picking up a big chunk of the tab. You can’t have it both ways.As I recall in the beginning Rodder’s Journal stated there would be no advertising, that is no longer the case.
Hated to see it go away once again, likely for the last time this time, but the times they are a changin'...........
I feel that this site is the new "Rod & Custom". It has it all, how to do articles, guys chopping up cars, problem solving, product review, road trips, events, and even a few guys crying about trailer hitches on Corvettes with or without solid lifters My hat is off to all of you.
I agree with coconuts, this is the new R&C cause the times have changed. I could go for the R&C shirts, I take a 3xxx...……..
The currant magazines are getting thinner and thinner as advertisers flee to on line advertising, and the readers decide it is not worth getting the smaller magazine it becomes a case of circling the drain, no different than newspapers. In the 80's I sold real estate and help wanted ads for a paper, they charged very high rates as the advertisers really had no other choice to reach that market, today classified ads are almost gone. When I was there the ratio was 65 % ads, 35% content, today you can count the ads in the paper on one hand many days. The average age of a subscriber is over 60, I imagine magazines are also skewing older. Not what most advertisers want.
R&C was shut down twice and returned from the dead twice. At one time, R&C was 16 pages (complete with a cover) inside HOT ROD. When Petersen bought STREET RODDER, there was a lot of duplication and also lead to the demise of R&C. STREET RODDER was started by Ray Brock as a direct competitor to R&C. Ray was very well respected in the hot rod industry and there were no non-compete clauses in Ray's contract with Petersen.
It was a GREAT magazine late 1960's - 1970's the Bud Bryan Hiboy build, Spence Murray '36 Roadster build and others. You sort of felt you somehow knew the guys after a while, just like the HAMB today, but the HAMB has a lot more projects. R&C is gone but will never be forgotten. Bob
It was also my favorite since Hot Rod died...or morphed into whatever it is now. I still have some remaining issues of Street Rodder coming in but I will not renew. Its nothing but about a dozen pages of content and the rest is advertisements. It took me all of 7 minutes to read the last issue. Like stated above...this site is the new Rod & Custom.
That time has passed. This really sums it up. Why wait a month for a possible tech article? Some months were stinkers. A tech series that takes 6 months.... doing stuff that you may or may not be interested in or even relevant to your project....vs....instant info online that you can use and use right now. Why bother with print? The only hope that R&C had was an online presence. That boat has sailed. Hot Rod has an online presence but.... Who wants to put up with the Spam? My last research venture that I read from HRM online, ( brakes on a ‘64 Fairlane ) proved to be flawed. The Fairlane Club of America..... has the “rest of the story” as Paul Harvey used to say. The FCA is a paid subscription club and even with that they struggle with print. Each issue, they ask for member articles. The times have changed.
I got a reminder today that my Street Rodder subscription was going to expire, Hooray! I never wanted the subscription and was shanghied into it when Rod and Custom ended. The only thing that I read in Street Rodder is on the last page, Professor Hammer.
I have that issue on the back of my toilet right now. Haha. I loved rod and custom. Traditional Rod and Kulture just bit the dust last week. Good mags are slowly going away
What is good about stuff on the Hamb versus magazines is that there are more people sharing information now instead of just a handful of car journalists. Sometimes it gives bad information and poor spelling, but it is now a two way street. Sent from my SM-T350 using The H.A.M.B. mobile app
Janet tried to make me take Car & Driver, or some such shit, when R & C died. Couldn't wouldn't put up with that. Called and made them give me HRDeluxe. On the fence if I'll keep the HRD coming, probably will as long as they don't go vanning like HR did in the 70's. -Dave Edit: Anyone else remember the good old magazine days when a crate engine would be bought for a project and first thing they'd do is tear the engine down for inspection and blueprinting? Those were the days before all the product placement advertising magazine projects. -Dave
Traditional rod & Kulture illustrated DIED this week HOP UP is a good alternative and is still around
Trent Sherrill and Dave Stanfill will be trying to fill the void after the demise of TR&K. Details should be coming shortly.