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Hot Rods M/T font...what is it?

Discussion in 'The Hokey Ass Message Board' started by Crown'd, Sep 24, 2017.

  1. Budget36
    Joined: Nov 29, 2014
    Posts: 13,233

    Budget36
    Member


    In effect, if I read your reply correctly, as Squirrel stated, it's art, right?

    Interesting thread for sure.
     
  2. Yea, pretty much. Many a trademark logo started out as a doodle on a scrap of paper.
     
  3. I always thought these looked different from the valve cover logo 20141208_152725.jpg
     
  4. tomcurnow
    Joined: May 3, 2009
    Posts: 49

    tomcurnow
    Member
    from Los Angles

    I worked for Mickey Thompson during the 60s , I was his advertising and promo manager. If you look closely on the shown valve cover
    you can see the border of the "slug".. that image was generated by the foundry Buddy Barr in So Gate, they are still there. Each founds had a pattern maker on staff and that guy would make the slug, carving it out of wood, as we used many different foundries over the years, the type face would vary, the first modern procedure was used by Peat Manufacturing, for the new die cast valve covers. If you look at old M/T ads from that era I used rub off fonts, but we were not to consistent, The earlier cast products just said Thompson, people around the shop started calling Mickey MT, some said it was a tongue in cheek jap, as the empty welding bottles would have M/T written on them in chaulk, who knows, Better than Merriam Thompson, Mickey's actual name
     
  5. Crown'd
    Joined: Jan 19, 2014
    Posts: 120

    Crown'd
    Member
    from Utah

    Epic response...thank you! The stories you must have would make quite a book... ;)
     
  6. dan31
    Joined: Jul 3, 2011
    Posts: 1,097

    dan31
    Member

    Only on the HAMB would the ad and promo manager chime in on a thread about fronts 50 years later. You just gotta love this resource.:)
     
    LBCD, Blues4U and squirrel like this.
  7. models916
    Joined: Apr 19, 2012
    Posts: 379

    models916
    Member

  8. squirrel
    Joined: Sep 23, 2004
    Posts: 56,041

    squirrel
    Member

    I expect the ads and catalogs used a commercially available typeface. But he was asking about the logo on cast valve covers...which is quite a different subject.
     
  9. typo41
    Joined: Jul 8, 2011
    Posts: 2,571

    typo41
    Member Emeritus

    Ok, I am a type/font geek and this has been a fun read....
    And to hear from one that was there,, Great!

    Thanks all!!
     
  10. Is the OP aware of copyright laws?
     
  11. Crown'd
    Joined: Jan 19, 2014
    Posts: 120

    Crown'd
    Member
    from Utah

    My interest is in engraving my valve covers for personal use, the closer I get to a font like the M/T the better they'll be. Using a font available to all for free shouldn't be a problem. ;)
     
  12. Hot Rods Ta Hell
    Joined: Apr 20, 2008
    Posts: 4,671

    Hot Rods Ta Hell
    Member



    Answers from post #43;

    "If you look at old M/T ads from that era I used rub off fonts, but we were not to consistent"

    "if you look closely on the shown valve cover
    you can see the border of the "slug".. that image was generated by the foundry Buddy Barr in So Gate, they are still there. Each founds had a pattern maker on staff and that guy would make the slug, carving it out of wood"
     
    ZBoyz3 likes this.
  13. Mike51Merc
    Joined: Dec 5, 2008
    Posts: 3,855

    Mike51Merc
    Member

    When I wanted to reproduce my Falcon script emblems in a decal, the first graphics people I spoke to wanted to know what font it was. Like our friend Squirrel, I told them it wasn't a font, it was art. They didn't understand the difference.
    The next graphics people I talked to understood. For $30, they scanned the emblem and then doctored it up on the computer to create the decal.




    IMG_2098.JPG
     
    26 T Ford RPU likes this.
  14. Crown'd
    Joined: Jan 19, 2014
    Posts: 120

    Crown'd
    Member
    from Utah

    Which is fantastic for replicating something...its what I'd do on a GT350 if I needed it there because most current offerings aren't accurate. In my case I need a capital "T" and many more letters, which wouldn't fit in the space available if they were an exact duplicate. I'd hoped they were based on a font, where variants are wider, thinner, bolder, ertc. but remain similar. Im pleased with what I found, the spirit of the M/T will remain and the space will be adequate for whats needed.
     
  15. Thanks for clarifying. Any halfway decent graphic designer should be able to reproduce what you need without too much effort.
     
  16. Crown'd
    Joined: Jan 19, 2014
    Posts: 120

    Crown'd
    Member
    from Utah

    The font I located needs modifications but it's pretty cool. When my car is finished I'll do a thread on it and allow the results to speak for themselves. One thing I have learned here is among the atta-boys and thumbs up will be plenty of dissenters, so I'll wait until I'm happy with it before wading through the posts of what someone else thinks I should have done. But here's a hint... 20170929_090320.jpg
     
  17. If you need to match a specific font/typeface/art, post a clear picture dead-on of the item in question..

    I can trace it out in modern CAD and create a sketch, a vector file, a solid model.. Hell, I might even model up the whole damn valve cover if you give me dimensions.
     
    Crown'd and 26 T Ford RPU like this.
  18. Hankster32
    Joined: Feb 28, 2009
    Posts: 33

    Hankster32
    Member

    When you got the mold just the way you wanted it. Then it was cast and shrinkage changed it.
     

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