Didn't see where they've been mentioned with a search, so I'll throw this out here. Never Enough Auto Accessories popped up on that auction site. Same type of item descriptions, and other B.S. like a Helix distributor. If this is in error, I'll delete it with apologies. If true, caveat emptor.
They appear to be their own company, but a reseller of Hoffman Group junk. That said, based on their reviews, it would appear that they have a copy of the Hoffman Group customer service manual, as in they don't know what that is. Way too many negative reviews. Way too few positive resolutions.