Truck so funny looking, it bugged me for a while where I saw it before then kind of remembered: My dad owed a few shares of then Studebaker Worthington and I kind of remember seeing pictures of a vehicle in one of their annual reports. IIRC, dad said he bought a share or two of Packard “when they were doing well” reportedly at about $1000 per share. Packard hit the skids and the shares became Studebaker. He claimed they both became losers. I could be way off on this but remember him being optimistic when Andy Granitelli became the endorser for STP which for a while was owned by Studebaker Worthington. My dad was never rich but did believe in owning stock and did OK over the long haul. Don’t ask me about Three Mile Island.
Yep...they were trying - BUT you would have to go back more than 100 years at that time of this built truckster to see their first electric's.....
The truck was never electric. However - I think it would have been a good choice for Studebaker to produce with an inline six, or a small V-8. Would have made a good fleet vehicle, and probably a good seller. It certainly would have been cheap enough to produce with all the flat panels. Tooling costs would have been low.
More info here, https://itrolls.wordpress.com/2016/09/27/studebakers-1963-westinghouse-truck-prototype/
Might be good for confined space work zones, warehouses, mines etc, can't really see them flying down the freeway at 70 mph
In the link I shared above, it states that it would be V-8 powered. How about a Stude wheelie truck?!
I remember reading that Clara Ford drove a Baker electric because she was leery of the internal combustion engine, even though Henry had a few Fords in their garage. Pretty sure Baker was a completely different company from Studebaker, but I just had to share the story anyway.