Excelsior Tooling Company
Industrial design of the 1930’s and 40’s just might be my favorite genre of visual candy. During the infancy of modern industry, there just seemed to be more energy around everything they did or worked from. A great example of that are the Alemite Work Stations that found themselves in factories and professional work shops all over the United States.
I’ve long wanted for one of these stations. And I’ve found a few through the years, but never one that was actually usable at a price that I could afford. The originals just bring HUGE money… and to be honest, they aren’t all that functional given modern standards for tool storage. But still, they are so damned gorgeous and nothing looks more appropriate in a hot rod work shop.
Thommo and I have discussed all of this in the past… He too was obsessed with all of these old work stations and had looked for a good example for years. Sometime about 18 months ago or so, he gave up his hunt and set his aspirations higher. What if someone built a similar station with the same quality, but with more modern standards for performance? Would people be willing to pay for that kind of quality/design?
Well… We are about to find out. Thommo quit his job, joined forces with some close friends, and this weekend at the GNRS will be launching his new company – The Excelsior Tooling Company. It’s a big damned deal… and I’m really excited for Thommo. If you are into this kind of stuff, you should be too.
Learn more here.
Editor’s Note: I’m sure the prices of these cabinets are going to raise a lot of eye brows. Put simply, they are expensive. But if you put it into perspective of a brand new Snap On box or a restored original Alemite, I think the prices are inline. Obviously, these aren’t for everyone… But holy hell are they for me.