Doug McCauley’s Studebaker Truck

Doug McCauley’s Studebaker Truck

Customizing is all about thinking a little different, isn’t it? Modifying and personalizing one’s vehicle enough to make it special in some stand-out way. By the early 1960’s, the mild custom scene car was well established with many beautiful examples based on GM, Ford, and even Mopar models. However, it was a little more rare to have a custom truck in those years, and even more unusual to customize an odd brand, like a 1950 Studebaker truck… You can count the number of them on one hand. That’s part of what makes Doug McCauley’s “Wild Cherry” so appealing, along with the fact that it’s very tastefully done by period standards. For example, canted quad-headlamps were jammed into the front of many trendy customs in this era, but on the McCauley truck, they look perfectly in place. Instead of molding a chrome tube grille into some odd shape, the stock Stude grille bars were retained but with perforated metal accents. Even the candy apple red paint and an all-white pearl naugahyde interior is flashy without being trashy. Well done, Doug…

 

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