Rise Up, Resist, Revolt… The Hot Rod Revolution.

Rise Up, Resist, Revolt… The Hot Rod Revolution.

Revolution. Rise up, resist, revolt, defy and do it in mass… but do it quietly and do it for the right reasons. The idea isn’t to create worldly change so much as it is to create something. After all, it is when passion leads to creation that real beauty is born. The kind of beauty that can only be obtained by way of a revolutionary event. For us, that event is the Hot Rod Revolution.

To be frank, I didn’t think it was possible for an inaugural event in Texas to match the success of the events that Keith and I had hosted on that little ballpark in Penngrove, CA. California is the birthplace of hot rodding and fielding a quality 100 car field seemed as easy as snapping your fingers and maybe clicking your heels. Admittedly, I didn’t think it would be so easy in the greatest state.

Our first step was to find help. Steve Wertheimer is a close a family friend of both the Tardels and the Cochrans, so it was only natural to go to him first. In turn, he lead us to another good pal and experienced show guy – Will Muntz. With that, our team was set and we laid out a goal:

Continue the tradition of the Revolution by creating a show that focused purely on the car.

Everything we did, we did with an eye on the environment these cars were going to be featured. The music was picked with consideration given towards how these cars sound and what matches them. The venue was chosen given the mechanical nature of a traditional hot rod. The food vendors were chosen because what respectable hot rodder doesn’t like BBQ or a good ole’ American Hot Dog? And so on and so forth…

Of course, all of this work would be for nothing if the right cars didn’t register. For that, we just made some calls and crossed our fingers. Texans responded. And so did folks from California, Nebraska, Oklahoma, Kansas, Missouri, Louisiana, Georgia, and Florida. The field amazed me to no end. As great as the music was and as perfect as the venue was, it was all set up and made possible by a field filled with just as much quality as any Revolution ever held on that little ballpark in California. It was simply inspiring and maybe my proudest moment since this show was started.

I could continue on with words that elaborate on the perfection that went down this weekend, but I couldn’t do it justice. There were a number of very talented photographers on the grounds and as beautiful as their photos will appear when posted on the H.A.M.B., they too won’t be able to do it justice. The only way to truly experience what just might be the best kept secret in hot rodding is to get involved… to be there… to witness it all with your own eyes, ears, and sensibilities. This one, as Stevo says, just isn’t available on television.

Special Thanks:

1. Our sponsors. The 2010 Hot Rod Revolution wasn’t a cheap event to pull off. In fact, we spent more on generators (how ironic is that?) this year than we spent on the entire show in California last year. We absolutely couldn’t have done it if it weren’t for our sponsors. Jamco Suspension, Beer Bouquet, Coker Tires, The Continental Club, The Lucky Lounge… Thank You.

2. The girls. We had a small, but very busy merch booth outfitted with some of the best help in Texas. Marcie, Bev, Anne, Joyce, and Katie… Thank you ladies for making us look so damned good.

3. Steve Wertheimer. He’s one of my best friends and someone I’ve always looked up to. It was an absolute honor to host a show with him.

4. Will Muntz. Another great pal… and a guy that made this venue and this show happen in so many different ways. No one worked harder than Will and his staff and no one is more appreciated.

5. Keith Tardel. Having a brother like Keith is unimaginable. The man is just so damned subtle and so damned right in everything he does… How he puts up with me, I’ll never know. Mary couldn’t make it out to the show this year and we missed her a ton. Next year.

6. Jeff Norwell. Did you see the event art? Wow.

7. Jay Ward. All the way from California… To help park cars like he has done every year for every Revolution.

8. The vendors. This isn’t an easy show to vend. We were pretty picky about where any late models or trailers were parked and these guys really went out of there way to keep us and you happy. They also offered some pretty great swag for all those in attendance.

9. The registered cars. This goes without saying. Everyone was so patient with us in our inaugural event and the little quirks that will always go down. Not only did we have a quality field, but we had a host of classy gentlemen to match.

10. The Rejected. This is awkward. It always will be. We rejected a number of really great cars that didn’t match the picture of the show. Just about all of these guys were so understanding of our vision and it meant a lot to me personally. I appreciate you fellas more than I can say.

I’m sure I missed someone. I’m still a bit shell shocked by the whole deal… I just wanna give everyone I talked with a big hug and a hearty thanks. You all deserve it.


Once we got the field settled in, I attached a lens made in 1951 to my digital camera and let it do the work. All of these shots were taken with the idea that they would be converted to black and white. Somehow and despite the great colors of the event, that somehow seemed right. You will find better photography cover on the forum, I’m sure… Even so, enjoy:

87 Comments on the H.A.M.B.

Comments are closed.