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#1 |
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Administrator
Join Date: Jan 1995
Location: Austin, TX
Posts: 13,623
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These days a fella like me can put together a print ad to hock you some crap in a matter of minutes. A mouse click here, a key stroke there and presto - instant marketing glory! Back in the day, however, the creation of something as simple as a print... To read the rest of this blog entry from The Jalopy Journal, click here. |
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#2 |
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Member
Join Date: Oct 2007
Location: Austin, Texas
Posts: 545
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Those are just too cool! What a killer find I love all things related to Phillips 66! For the little bit that I lived in OKC I went and visited Woolaroc a few times and read everything I could on Frank and Waite Phillips. The pioneering men of the oil boom days are really inspiring.
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#3 |
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Alliance Member
Join Date: May 2007
Location: WA
Posts: 2,639
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Man that reminds me of some of my Design classes in JR College....a million years ago....my students never believed me when I told them we did everything by hand...
....layout, drawing, lettering...everything.....you actually had to learn a physical skill.....
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"Life ain't no dress rehearsal" |
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#4 |
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Alliance Member
Join Date: May 2001
Location: Niagara Canada. The deep south of the far north
Posts: 4,005
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What a great find. We used similar techniques right up into the '80s. I've cut a ton of ruby, shot a million stats and inhaled/absorbed gallons of thinner. Not familiar with Opal Martin by name, but that is stylish work indeed.
Just yesterday I was talking to someone I work with about doing colour breaks on overlays and she looked at me like I had 3 heads. Why is the happy, dancin' guy holding a burglar's mask?
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SFCC... we can do it ourselves. (Canadians use thicker socks) My shoebox build... http://www.jalopyjournal.com/forum/showthread.php?t=626123 |
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#5 |
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Member
Join Date: May 2006
Location: Edmond Oklahoma
Posts: 937
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I grew up in Bartlesville and Woolaroc is a really neat place.
Frank Phillips is buried there on the property. Cool Art |
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#6 |
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Old School HAMBer
Join Date: Jun 2005
Location: S.E.Michigan
Posts: 4,328
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What great example of why we should respect tradition. Even today to use that kind of talent is something to admire and aspire to. I'm from the old way of thinking in that I prefer a pencil to keyboard. Things like this just back that up for me. Too kool...
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The rumors of my death have been exaggerated. www.singlefingerspeedshop.com |
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#7 |
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Member
Join Date: Oct 2007
Location: Austin, Texas
Posts: 545
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I learned the same things laying out yearbook stuff in high school. Computer stuff had just started to come in, but at the time all you could do was plot out very basic stuff. Everything was just cut and paste. Working on my Mac I often forget about the sketching, cutting, and pasting I used to do.
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#8 |
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Member Emeritus
Join Date: Dec 2006
Location: Tucson AZ
Posts: 6,239
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Some of the Photoshopped stuff is art to me, but the old style like this is tops!
It's like a homemade cake baked with love, as opposed to one bought at Costco |
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#9 |
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Alliance Member
Join Date: Dec 2010
Location: Union Pier Mi
Posts: 1,443
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It is nice to see some of the old production artwork has survived. When I started in this business it was keyline and paste-up, specing type casted in lead and three proof sheets. It required skill and a good eye. Ya, I'm a dinosaur still leaving tracks in the mud. Thanks for sharing Ryan, but now I really feel old.
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Still smokin tires and cigars |
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#10 |
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Alliance Member
Join Date: Mar 2006
Location: Muskogee,OK
Posts: 13,663
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I did a little bit of googling and can't seem to find anything related to these ads.
They may have never even been used? I'd love to find prints of the missing years, maybe Opal still has them? I don't know why the burglar mask either?? |
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#11 |
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Grenade Inspector
Join Date: Feb 2003
Location: San Francisco, CA via Adelaide, South Australia
Posts: 326
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Killer score! Reminds me a little of Disney's Mary Blair.
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#12 |
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Senior Member
Join Date: Jan 2005
Location: Olathe,Kansas
Posts: 1,052
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I can remember 20 years ago,my sister and my Dad still using the old methods for cut and pasting an ad.They were just starting to use Macs and had a steep learning curve ahead of them.
BTW,I collect antique radios and I have a couple of Woolaroc tube sets. |
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#13 |
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Alliance Member
Join Date: Mar 2009
Location: illinois
Posts: 788
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That is a cool find. I would like to stumble on something like that! Being an artist myself I appreciate the hand work in making this. I don't do digital art, all by hand the old way. I do like digital art and appreciate it but if my computer crashes all I miss out on is the H.A.M.B. and don't lose my art making capabilities. Thanks for the great post!
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Automotive and Custom Art www.nategrice.blogspot.com wanted:::32 Plymouth pb garnish moldings/rear fenders My gas station build:: http://www.garagejournal.com/forum/s...d.php?t=163787 |
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#14 |
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Super Moderator
Join Date: Nov 2001
Location: KC,MO - The cradle of hot rodding
Posts: 7,090
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I cut my teeth on Rapidographs, vellum, Rubylith® and the No. 11, and I currently work at a very high speed low drag digital marketing agency.
I feel fortunate to have lived and worked in a time where my skills and techniques have truly run the gamut. That featured piece is great. |
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#15 |
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Alliance Member
Join Date: Sep 2006
Location: Bay Area, California
Posts: 3,789
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Ryan - Thanks for sharing.
chaddilac - Very cool find! ... I collect Phillips66 petroliana and advertising items, but have never come across that particular print Ad.
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Last edited by HEMI32; 05-13-2011 at 12:56 PM. |
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#16 |
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FNG
Join Date: Dec 2007
Location: Daly City, ca
Posts: 7
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the best part is we used to call them mechanicals. man i really miss that stuff. i work in a sign shop and still cut rubylith from time to time for screen printed stuff.
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#17 | |
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Alliance Member
Join Date: Mar 2006
Location: Muskogee,OK
Posts: 13,663
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Quote:
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#18 |
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Member
Join Date: Jun 2006
Location: Las Vegas, NV.
Posts: 831
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For sure! That was back when cutting and pasting really meant cutting and pasting!
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http://www.studio21tattoo.com |
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#19 |
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Art Editor
Join Date: Aug 2003
Location: Palookaville
Posts: 11,748
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Ahh..rubylith,stat cameras,chromatecs and tech pens. Reg. marks and overlays.Waxers and boxes of X-acto blades.
Started my career as a paste up artist.... man..... that was a while ago. Jerry cans full of rubber cement thinners and borco boards for cutting. The old studios are long gone and are distant memories. Wonderful piece of history.
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"I like HOT RODS." "Now, go drive your Volvo...safely..." http://www.jeffnorwell.com http://drawnandquarrtered.blogspot.com |
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#20 |
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Alliance Vendor
Join Date: Sep 2002
Location: ....in the Valley of the SUN.....
Posts: 5,611
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Awesome Chad!
Rubylith, zip-a-tone, registration marks....comforting and frightening at the same time! The wonderful world of screen printing, rubber cement, x-acto blades (I liked the 16s more). I always thought it would've been cool to have a group called Ruby and the AssTones. |
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