Hate magazine articles pushing advertisers products?

[manyolcars]

http://www.adage.com/news.cms?newsId=40248

[Stevie G]

Wondered how long it would take for Print media to get sucked in. Product placement is the name of the game in advertising. Look for the can of Pepsi ONE in The Thomas Crown Affair.....Unless you are watching it on TBS (ATL is home of Coke)then it is pixel'd out. Companies pay big bucks to be seen.
Thanks for the link.

[Bigcheese327]

Well, you knew it was coming. Might as well just switch your subscriptions over to Kit Car Magazine.

[porknbeaner]

That's how they stay in business. What you pay to buy a rag is just a token price.
It put up with advertising or live without magazines.
BTW I hate cookies.

[RF]

Wow! Advertisers wanting their product in editorial? Who'd a thunk...

[Big A]

Those of us who are vocal in complaining about magazines being nothing more than product catalogues are in the minority. Magazine revenues are driven by advertising dollars, not subscription dollars. From a business perspective, magazines exist solely to put the right product in front of the right demographic audience and get them to spend.

When I was teaching advertising I tried to get a class discussion going about product placement and got ZERO response from the class. They take for granted that everything they see is advertising. Unfortunately, this doesn't make them more media savvy, only more herd-like. They run to big logos like fucking sheep, and they actually distrust small business.

[Satinblack]

RF, that scared me for a sec. I thought pop star was a regular title! Thank god its not http://www.jalopyjournal.com/ubbthreads/images/graemlins/grin.gif

[Deyomatic]

[ QUOTE ]

When I was teaching advertising I tried to get a class discussion going about product placement and got ZERO response from the class. They take for granted that everything they see is advertising. Unfortunately, this doesn't make them more media savvy, only more herd-like. They run to big logos like fucking sheep, and they actually distrust small business.

[/ QUOTE ]

I think the big reason they run to the BIG names is because their friends will all laugh at them if they don't have the Abercrombie jeans. "If my friends don't think I'm rich, then I'll just die."

[RF]

No, it's Advertiser Placement for a FOX reality show.

[Stevie G]

"I'm such a dumbass, I'm going to pay $60 to have someone elses name plastered across my ass/chest. Ain't I cool?

[DrJ]

Robocop will save us from the evil Corporations!

[Roadsters.com]

Quoting from the article:

"The only way we're going to be more successful is to get even more creative and try to find ways to address this church-and-state" issue of editorial vs. advertising in magazines, said Matthew Spahn, director of media planning at Sears, Roebuck & Co."

Then I guess that Sears improving their product quality, customer service, and employee integrity are out of the question.

Dave
http://www.roadsters.com/

[Roadsters.com]

Again quoting from the article, here's something that I began noticing in car magazines in the late 1960s:

"The dividing line does vary from magazine to magazine, sometimes shockingly so. Dave Itzkoff, a former editor of Maxim who left that title in the summer of 2002, said that during production editorial pages "were reviewed by someone in the ad department, who would scan for mentions of any brand-name product." If advertisers' products were mentioned "in any disparaging way, [the ad staffer] would approach to say, 'Please delete it' " or make the reference more generic. And "if we mentioned a product in a favorable light that was not an advertiser" the ad-side would request "to find a competing product who is an advertiser" and change the reference that advertiser. Mr. Itzkoff said these requests resulted in several instances to editorial changes."