The Jalopy Journal

A friend of mine recently gave me this incredibly cool Pontiac ruler that was most likely a giveaway item in 1938. It made me realize the nice stuff the dealers used to hand out many years ago. Nowadays you have to beg them just to get a brochure, but there was a time when match packs, ball point pens and yes, wooden rulers were just part of the swag to lure you into the romance of purchasing/ owning a new car. Rest in Peace Pontiac, and Rest in Peace cool car dealer swag!